Welcome to the inaugural episode of the “Business Startup for Boomers” podcast series, hosted by Larry Ahrends, well-known radio personality, and Jeff Williams, CEO of Bizstarters and guide to new boomer entrepreneurs for the past twenty-five years.
In this episode, Jeff describes a reliable three-step process for tapping into your experience and talent to find a business concept ideally suited to you.
While many of us boomer business owners enjoy the ease of staying in touch with family and friends via our Facebook pages, many fewer of us have explored the use of a Facebook Business Page. And a good number of us who have taken the time to set up a Business Page are still not clear on its effectiveness as a marketing tool.
Results of a recent survey by business networking site, Manta, revealed that less than 25% of Facebook Business Pages see a positive return for their marketing.
When considering starting your own business it is natural to have questions come to mind.
Over the past few years, I have found that I repeatedly receive many of the same questions.
So, I decided to record my answers in a series of short videos.
The series is entitled: “Why It’s So Fun and Profitable to Run a Business After 50”.
Some of the questions that I answer include:
What is life like as a boomer business owner?
Isn’t it costly to run your own business?
Can I work to solve a social problem?
How do I find a good business idea?
what are popular ways to run a business?
Meet Sarah Shaw, CEO of Sarah Shaw Consulting and a women who takes pride in the fact that “she has never really had a job”.
Right out of college, Sarah succeeded in achieving her goal of creating costumes for Hollywood performers. She thought that her life would be spent shuttling from sound stage to sound stage…but one day she got an idea for a different kind of handbag. Soon she was spending each night cutting material and sewing and ornamenting the bags. She found her first customers among the many support people found on Hollywood lots.
After losing her financing after 9/11, Sarah was forced to close her handbag company, but always nurturing new ideas, she soon was selling a closet organizer she designed to the Container Store and other chain stores.
Along the way, Sarah started to receive more and more inquiries from fashion entrepreneurs who wanted to tap into her successful process for bringing a new fashion line to market.
Today, Sarah’s primary business is providing top to bottom advice and services to all manner of new sellers of fashion items. Her specialty is getting her clients’ fashion goods into the hands of celebrities.
Listen to our interview
Meet Donna Cavanaugh, CEO of Humor Outcasts.com.
Donna started writing a weekly humor column for a local Pennsylvania newspaper. Soon, she was syndicated in a series of daily newspapers with a loyal following.
As she transitioned to presenting her brand of humor in the digital world, she quickly noticed that a number of owners of web content sites objected to her brand of wry humor.
So, responding to her innate entrepreneur, Donna launched Humor Outcasts, a web portal that permits a wide variety of amateur and professional humorists to publish their musings, without fear of censorship.
Patricia Hajifotiu, Co-founder of The Olive Odysseys, describes her most unique travel company owned by boomers and largely run for boomers.
I spoke with Patricia recently from her location on the Greek island of Evia.
Patricia and her husband Manolis are serial entrepreneurs, having run a photography business in Patricia’s home state of Ohio for almost a decade before they decided to relocate to Manolis’ home…Greece.
In the sunny climes of the Aegean Patricia and Manolis were drawn to the travel business when they answered an ad run by a Colorado company looking for part-time guides for walking and cycling tours of Greece.
Listen to this every engaging interview to learn how Olive Odysseys came to be and where Patricia and Manolis intend to steer their venture.
Click here to learn about Patricia’s business.
In this installment of our popular podcast series: “Running a Great Business After 50” I interview Elaine Povinelli, CEO of Dainty Wrist Jewelry.com.
Elaine is an example of a new generation of fashion-oriented online merchants who find a well-defined niche and offer customized products to satisfy the need.
A single mother with several children, Elaine needed to really boost her income as a bank manager. She loved accessorizing her outfits and so regularly shopped her local retailers looking for exciting new bracelets, scarves and other fashion accessories.
But, she continually encountered a challenge – all of the bracelets she found in stores were way too large to comfortably wear on her narrow wrist. So, Elaine went on a quest…to find every supplier out there who offered bracelet designs sized to fit smaller wrists.
And voila! She found that she had created a business sharing her finds with the thousands of women with small wrists.
In this installment of our popular podcast series: “Running a Great Business After 50” I interview Lynne Strang author of “Late Blooming Entrepreneurs: 8 Principles for Starting a Business After age 40”.
Lynne left a career as a public relations executive to launch her own publicity consulting firm. But, she had also long harbored a desire to write a book about individuals who take the entrepreneurial plunge later in life.
As Lynne started to look for appropriate interview subjects, she quickly realized that putting the book together the way she wanted was going to be nearly full-time work. So, she put the publicity consulting practice onto the back burner for more than two years while she completed the book.
I have read Late Blooming Entrepreneurs and find the real life stories very interesting and often inspiring. In this interview, Lynne describes her transition to author.
In this episode of our popular podcast series: “Running a Great Business After 50” I interview Deb Martin, CEO of Profitable Processes.
Over a thirty year career as an Industrial engineer, Deb has worked in a wide variety of large scale manufacturing facilities, the last seven years working for the Oscar Mayer division of Kraft.
With the merger of Kraft and Heinz, Deb received an early retirement offer and jumped at it to retire and launch her own consulting company.
Profitable Processes evaluates and analyzes the in-plant operations of small to mid-size manufacturers looking for cost-saving and productivity-boosting alterations and improvements.
A woman of many talents, Deb also recently published her first book: “Daycare Advice from Haley”, where she puts into print the humorous and sometimes insightful comments of her granddaughter on the world of daycare from a child’s perspective.
In this episode of our popular podcast series: “Running a Great Business After 50″ in I interview Nancy Collamer, CEO of My Lifestyle Career and author of ” Second Act Careers”.
Since we both work with boomer clients, Nancy and I have shared resources, tips and anecdotes for a number of years.
I was pleased to have a chance to have her share the knowledge and wisdom she has collected for those considering retirement.
In addition to running a thriving retirement coaching business, Nancy has long loved writing. She first gained national prominence through her blog writings for Ophrah’s Oxygen network.
In this installment of “Running a Great Business After 50” I interview Mike Miller, an old friend from MBA school.
Mike decided that his transition from his corporate management position to semi-retirement would take three steps: (1) Move from Illinois to North Carolina; (2) Build a new house; (3) Purchase a franchised business selling some sort of service.
Learn from his first-hand account how he systematically sifted through a number of franchise offers until he found the one that fit him well.
Over the past twenty-five years I have had the pleasure of guiding more than 1,000 of my boomer peers to start and run fun and rewarding entrepreneurial enterprises.
The exact reason each of them was motivated to take this step is highly individualized.
But I can collect together a number of similar motivations and tie them up in a bundle titled: “Pursue Passion”.
Now, some of us boomers were fortunate enough to have been allowed to pursue some sense of passion in our work. But for many of the rest of us, corporate work has been “what you have to do to stay in the middle class”.
Starting a business after you leave the corporate world gives you a whole new opportunity to first and foremost describe your passion…and then create an income-producing business venture around it.
> JOIN ME FOR NEW WEBINAR
Join me for my new Webinar: “Discover Why It’s so Fun and Rewarding to Run a Business After 50”. I’ll share why so many boomers are starting businesses today; why so many are very successful; and why the combine fun and reward. I’ll share some client stories on how they turned passion into profit!