Start a business
that fits you like a glove..
at one-half the expense and
in one-half the time
of trying
to do it all yourself!
If you're at that point in your life where you want to keep working, but you'd like to create
a working environment that fits perfectly into your desired lifestyle...
THEN THIS
IS THE PERFECT PLACE FOR YOU TO START.
Starting A Business In Your Fifties And
Beyond
Business Start-Up Course
I've specially designed this course for the first-time entrepreneur, who wants to
learn how to use their strongest interests and best-developed skills to identify
a business concept that fits them well.
And then be guided in how to turn their good idea into a great business that's both fun
and rewarding.
What The Course Includes
Planning Binder
The core of the course is our 260-page planning binder which guides you step-by-step from the
entrepreneurial urge to a successfully launched business. Examine a planning module
The planning binder is organized into two
sections:
Section 1 - Business Idea Generator - Find a profitable business idea that fits you well.
See topic by topic outline
Section 2 - Business Launch Guide - Turn your good idea into a great business in
just a matter of weeks.
See week by week outline
Resources CD
Direct Web links to more than 50 useful online resources are included on the Business Resources CD, which
also contains a copy of our award-winning Business Blueprint Business Planning Outline.
Coaching & Support
We're pleased to offer three levels of coaching and support as you work through the Starting a Business In Your Fifties
and Beyond course.
Select the coaching option that best fits your planning style.
Bronze Package.
If you enjoy working at your own pace, on your own schedule, backed by friendly
weekly planning reminders, then this course option is for you.
Includes:
- 260-page planning binder.
- Business Start-Up Resource CD.
- 10 weekly e-mail planning reminders.
$299 + $9 S&H
|
Gold Package.
Enjoy the benefits of group coaching by adding our 8-week business decision review
telegroup membership to your course.
Includes:
- The planning binder and CD from the Bronze Package.
- 8 weekly, 60-minute telegroup coaching sessions faciltated by Jeff
Williams, a nationally-known business start-up expert.
Learn more
$599
Note: If you'd like to enroll in this version of the course, contact me for
the telegroup schedule.
|
Platinum Package.
If you'd like individualized assistance, then add my one-on-one coaching
package to your planning materials.
Includes:
- The planning binder and CD from the Bronze Package.
- 8 weekly, 60-minute one-on-one phone coaching sesssion with Jeff
Williams.
- Individualized critique of your business plan by Jeff Williams
and the Bizstarters team.
Learn more
$1,399
Note: If you'd like to enroll in this version of the course, contact me
to
set up a convenient weekly coaching schedule.
|
Three Reasons Why This Course Will Get You Into Business Quickly And Profitably
Reason #1: The checklists, case studies and evaluation tools help you find a business concept
that fits you well. This is the key to success in a new business - being passionate about
the work you do and being good at doing it.
Reason #2: This course was written especially for 50+ entrepreneurs. It includes
a step-by-step planning process that strategically supplements your well-established business skills with
proven, street-smart techniques. You share in dozens of money-saving tips and use a series of
planning workshops to "test-drive" each of
your planning decisions before you begin to invest significant time and money.
Reason #3: It's based on tested experience and results. I use the very same planning process
to run three successful 50+ businesses, and I have many start-up clients who tell me that
the course really shot them ahead in launching their businesses.
Hundreds Of New Entrepreneurs
Have Used My Four Principles
Of Success
I know from going through the business start-up process several thousand times with clients that it
can be confusing and a bit frustrating to get all the important details right if the path
in front of you is not clearly marked.
Over the past 19 years, I've perfected a proven business start-up system through working
with all kinds of people, of all kinds of ages, starting with all kinds of business concepts.
Why does it work?
Because the system is based on showing our clients how to combine four success factors:
Success Principle #1 - You need to be talented and experienced at the basics of the business you choose (or figure out
an ingenious plan to become so quickly). We guide you to build your business around work you really love
and are good at doing.
Success Principle #2 - You must offer persuasive benefits to your desired customers. We help you create and
implement a compelling, but thrifty marketing strategy and action plan.
Success Principle #3 - You must have a competitive advantage that permits you to charge
highly profitable prices. We show you, step by step, how to price your product or service profitably; how to collect
the money you're owed; and how to control your expenses and cash flow through sound recordkeeping.
Success Principle #4 - You must combine hard work, discipline and courage to make
your vision come to life. Our group and individualized coaching keeps you on track and confidently
moving ahead with a great new business.
You Get Step-By-Step Help
To Start Any Kind Of Business
No matter which style of business you choose, the Starting a Business In Your Fifties And Beyond course
will guide you to successfully launch a business that's fun and profitable to run.
Our hundreds of 50+ clients have started a wide variety of businesses, including:
Consulting Firms. These individuals learn how to best showcase their special knowledge
in order to attact top-notch customers who pay top-level consulting fees.
Business Service Providers. With the major outsourcing effort by corporations we spoke of
earlier, this category is red-hot right now, as just about every business service you can imagine is being performed
by independent contractors today. We show you how to grab a share of this business.
Consumer Service Providers. With many two-income households today, people have less
and less time to complete even basic home and life-maintenance functions, such as cutting the grass, shopping for
clothing and gifts, planning family events...and many more. We help service providers find the most demanded
service categories, so that with a little word of mouth the business almost sells itself!
eBay Sellers. This is a great way to "get your feet wet" on selling
products over the Internet. It's not unusual to see a eBay seller go from a couple-evening-a-week business to
a Power Seller in just months. We help them create a solid business plan so they're ready to grow.
Independent Webstore Owners. Some of our clients have highly unique products
or knowledge to sell and desire to create their own, special Web environment in which to do so. If you're one of these
start-up entrepreneurs you'll receive not only solid general business planning, but also the lessons we've learned in running
a Web-based selling company for eight years.
"Brick & Mortar" Retail Store Owners. Selling over the counter has never
been more competitive in the U.S. We show our retail clients how to carefully examine the demographics of their
desired marketplace, how to locate suitable space and negotiate a fair lease, how to effectively use guerrilla marketing
to get traffic in the front door, plus much more.
Retail Food Service Operators. Success in running a restaurant or
fast-food outlet
absolutely demands practical experience in food service. But it is also requires a carefully thought-out marketing
plan and tight financial control, which our clients learn how to manage through our course.
Wholesale Sellers. More and more large manufacturers are selling almost exclusively
through wholesalers, particularly to smaller customers. Learn how to maintain a strong posture
when dealing with suppliers and customers who are often many times larger than they are.
Industrial Distributors. There is a lot of money to be made distributing the
thousands of industrial parts and offering repair service on industrial products. Our clients who specialize in this
business category learn how to organize their business so that it can grow with tight control on the
growth of overhead costs.
Product Manufacturers. There are substantial financial and operational
challenges to bringing a new manufacturing company to life. So, we show our clients who are interested in
making and selling a product how to use contract manufacturing, offshore production and joint marketing
agreements.
What You'll Achieve With This Course
Finally, with the help of the Starting A Business In Your Fifties And Beyond course,
you'll be able to turn a strong interest, hobby, work skill or even a dream into a
profitable, professionally-run business enterprise built around a winning plan for finding
a need you can fill in the marketplace, profitably providing superior customer satisfaction and
growing your business step-by-step. With this course...
You'll know exactly what you need to do...
You'll know in what order to do it...
You'll know to keep it going once you start it...
And you'll love being your own boss.
Explore The
Business Idea Generator Guide
Utilize easy-to-use worksheets help you define your financial and
lifestyle needs
One of the most important concerns for age 50 and over first-time business owners is how to
protect the retirement assets that they have worked so hard to accumulate.
This concern is reflected through the questions I am commonly asked, including:
- How do I determine how important the income from a business enterprise will be in my retirement financial scheme?
- Exactly how much money can I make from my own business?
- What financial risk must I take to start my own business? How can I reduce my risk?
- How do I make my business fit into my desired lifestyle?
- What challenges will I face in starting my own business? How do I overcome these challenges?
- How do I find a business idea that fits me well?
- What do I need to know about my business concept to determine if it can be a financial success?
Starting with just a list of what you like to do and what you are good at,
the Part One of the workbook shows you how to collect key information,
evaluate its meaning and carefully decide upon the idea's feasibility of producing
a successful business for you.
Discover How To Identify
A
Winning Business Idea
In working with hundreds of new business concepts, I have discovered that most share
a series of common traits. You can use the same criteria to mine your interests and past experience for
business ideas that fit you well.
- Trait #1 - Something that matches your interest and skills together - something
you really enjoy doing and do well.
- Trait #2 - Something about which you know enough to be able to identify at least
"3 keys to success".
- Trait #3 - Something in which you are experienced in performing these keys to success
-- or can learn how to do so.
- Trait #4 - Something for which you can afford the start-up expenses without
having to pledge key assets (such as your house) to raise cash.
- Trait #5 - Something that promises a financial return at least four times what
you earn in a low-risk investment, such as a certificate of deposit.
- Trait #6 - Something you can either run by yourself the first year or with the use
of limited outside labor.
- Trait #7 - Something where you will enjoy the type of customers you will attract.
Not everyone, for example, likes the chit-chat of a retail store.
Perform a step-by-step concept evaluation process to assure that
your chosen business concept matches your experience and interest to marketplace demand
- Discover the 4 personal factors that 50-plus individuals look for in a business of their own.
- Share the 4 keys to marketplace success for any new business.
- Learn how to use your past experience and strong interests to identify business ideas well suited to you.
- Use a proven 6-step process for finding a winning business idea…no matter how little experience you have in business.
- Share a real-world case study in how to turn a problem into a never ending flow of profit.
- Discover a simple, 5-step process for honestly evaluating the risks and rewards of any prospective business concept.
Study An
Evaluation Case Study -
"Jim - The Strategic Planner"
Follow my friend Jim as he tries to figure out how to turn his knowledge of
corporate strategic planning into a profitable business.
- Start as he defines the one problem he intends to solve for others.
- Learn how he determines different ways to make money from solving this problem.
- Next, see what resources he thinks he will need for each revenue opportunity,
and how well prepared he is to provide these necessities.
- Examine how he calculates the relative profitability of each revenue stream.
- And finally, see which opportunity he chooses to pursue first.
Learn What Questions To Ask
You may have heard the expression: "I don't know what I don't know".
The "Your Research Guide" section details
how to conduct a thorough study of the key facts about any business concept you
are considering.
You will learn how to use inexpensive research resources, such as your
local library and the Internet, to "invest your time before you invest your
money".
Explore The Business Launch Guide
Planning Week #1
Action Step 1 - Select a Location For Your Business
Discover how to select a location for your business that gives you a professional image.
Learn how to save money on rent.
Discover how to negotiate a lease.
Action Step 2 - Obtain a logo design
Learn what Web-surfing Americans demand today for your company's public image.
Learn how to select a graphic designer who will give "WOW" to your company's image.
Learn how to save money on graphic design.
Action Step 3 - Select your company identity
Discover what information you must combine to create an effective business identity.
Learn how to legally protect your business name.
Discover the challenges of naming your business in the Internet world.
Discover three different ways to get your business identity materials designed… and a great place to buy fancy paper.
Planning Week #2
Action Step 4 - Select your legal form
Learn which legal form is right for your business…and how your choice may affect your tax status.
Discover the most respected small business legal website.
Learn how to find and hire an attorney…and how to save money on legal fees.
Action Step 5 - Obtain identity materials
Learn how to properly store your graphic designs on your computer.
Learn what a jpeg and gif file are…and how to properly use each.
Action Step 6 - Legally register your business
Discover how to legally register any type of business and what typical fees are.
Learn how to complete a incorporation filing for your business…as well as how
to get a Federal Employers Tax Number.
Action Step 7 - Fulfill government regulations
Learn which government regulations apply to your business and how to assure that you abide by them.
Planning Week #3
Action Step 8 - Set up your office
Learn how to set up a comfortable, efficient office…including how to find almost-new furniture and equipment at bargain basement prices.
Discover how to save a lot of money on office supplies by shopping at the giant warehouse club stores.
Action Step 9 - Computerize your office
Learn how to properly use computer power in your business, including exactly what features to look for in your business computer.
Discover which business software will make your business most productive. And how to save money when you buy your next computer.
Action Step 10 - Set up of your office support services
Learn how to find office support services for tasks you do not know how to do or are too busy to complete.
Learn how to find talented contractors to help boost your company's growth.
Planning Week #4
Action Step 11 - Create a marketing plan
Put together a powerful marketing strategy and action plan that will give you a leg up on your competition.
Planning Week #5
Action Step 12 - Create a sales promotion plan
Use a step-by-step process for creating an effective sales brochure.
Get powerful words from a top-notch copywriter.
Use more than two dozen different sales promotion tactics to spread the word about your company.
Write a publicity release that will catch the eye of any newspaper editor.
Choose advertising that is best suited to your business…and review a sample of a sales-producing newspaper ad.
Use the mail to contact your sales prospects with a powerful message right into their mail box.
Budget your money carefully to pay for each of your chosen promotional activities…and how to allow enough time to professionally produce each one.
Action Step 13 - Use Internet-based marketing
Utilize each of 9 powerful uses of a company website for marketing.
Use 3 ways to create a memorable website for your company..and how to interview a website designer.
Write traffic-stopping copy for your website…and examine a
profit-producing website.
Planning Week #6
Action Step 14 - Set up your customer service system
Prepare to offer world-class customer service, no matter what the demand.
Action Step 15 - Set up your sales support system
Set up a sales support system that assures that you effectively follow-through on all sales contacts with the appropriate action.
Produce professional sales promotion mailings…and learn how effective postcards can be.
Planning Week #7
Action Step 16 - Establish your banking relationship
Learn what 11 key questions to ask any bank before you choose them for your business.
Discover how to start accepting payments by credit card.
Action Step 17 - Install your accounting software
Find the best websites for computer checks, credit card deals and online banking advice.
Set up a powerful accounting system in just a couple of hours…and learn how to keep it up to date.
Learn how to save money when purchasing the most popular accounting software program in the U.S.
Decide if you should use a bookkeeper…and learn how much you will pay for one.
Learn how to set up a Chart of Accounts to organize your financial data…and how to find 3 very effective bookkeeping tools at your closest office supply store.
Planning Week #8
Action Step 18 - Estimate your start-up and operating expenses
Share ways to research your start-up expenses…and what two operating expenses usually overshadow all others.
Find out how to project your business expenses…several months before you open for business.
Action Step 19 - Set your pricing
Learn how much your time is worth…and how to use this information to set your prices.
Action Step 20 - Complete financial projections
Discover how to project your sales and expenses for each month of your first year in business, well before you launch your business.
Learn the two key reasons you need a Cash Flow Projection before you start your business.
Planning Week #9
Action Step 21 - Update and/or acquire insurance
Share what choices you have for health insurance coverage…and which type of insurance is often overlooked by new business owners.
Action Step 22 - Set up your tax planning system
Learn how to assure that you receive all legally allowable tax deductions for your business…and what kinds of taxes you may owe.
Discover how to deduct the cost of a SUV used for business.
Learn how to track your vehicle expenses to benefit from a liberal tax deduction.
Planning Week #10
Action Step 23 - Set up your telecommunications plan
Learn what new cost-saving services your local phone company is offering your business.
Discover how to manage your business e-mail traffic to make you as productive as possible.
Share the number one online selling site for phone equipment…and learn how to save on telecommunications services.
Action Step 24 - Decide upon your personnel needs
Learn how to know whether you need an employee or can benefit from using an independent contractor.
Discover how the IRS defines an employee…and what your legal responsibilities are as an employer.
Learn a top secret for reducing your personnel cost.
Action Step 25 - Set up your production & delivery system
Share the key steps in producing and delivering any product or service.
Your Satisfaction is Guaranteed
I'm so convinced that you'll be thrilled with the information and coaching you receive in the Starting A Business
In Your Fifties And Beyond course, (not to mention the time and money you will save), that I'm pleased to make
the following guarantee:
Read over each page of the workbook. Check out each and every resource on the CD. Send us as many business
start-up questions as you wish. If anytime during the next year you feel that the information and support provided in
the Starting A Business In Your Fifties And Beyond course haven't been helpful to you, I'll cheerfully refund every
penny of your money...and you get to keep the workbook and CD!
The risk is entirely on my shoulders. You can't lose. Either you'll benefit by saving tons of time (and the money
you will likely waste if you don't plan your business properly). Or you'll get every penny of your investment back.
Sincerely,
PS.The Starting A Business In Your Fifties and Beyond Business Start-Up Course
shows you how to start with what you love, and then turn it into an attractive income.
PSS. if you have questions as you proceed, help is just an e-mail message away.
Order the Bronze Version of the Course
Order the Gold Version of the Course
Order the Platinum Version of the Course
