The "Every Thing
But The Kitchen Sink"
How-To Business Start-Up Experience Comes To The Comfort of Your Home

You're skilled in doing certain business tasks, a talented hobbyist or an experienced volunteer. But you know that you don't really know how to put a smart business together which is why you've already bought a book or two on business start-up and maybe spent a couple of hours surfing through small business websites.


Welcome
How The Program Differs
Who Should Enroll
Results You'll Get
Skills You'll Learn
How The Program Works
Team Support
Value You Receive
Money Back Guarantee
Planning Packages & Enroll

This step-by-step, street smart group learning experience is designed to get anyone with a well-thought-out business idea up and running in their own business...in just a few short weeks!

You're probably a bit frustrated at this point because what you really want now is a no fuss, no muss way to
start making money from your great business idea.

The good news is that there's no need to wait until you research all the strategies and how-to's, and no need to blunder around making avoidable - and expensive! - mistakes.

Welcome

Hi, this is Jeff Williams. For the past twenty-three years
I've been sharing street-smart, proven real-world business
start-up tactics through live workshops, teleseminars and individual coaching.

I attended a lot of largely useless workshops as a corporate manager. In designing the Ultimate Boomer Business Start-Up School
I was determined to only offer you skills and techniques you can use immediately.

The reality here is that there is the theory of how to successfully launch a business...and then there are the tasks and techniques that have been tested and proved effective "on the firing line" of actual business start-up. As I said earlier, I know that you want to be in business, not planning to be in business.

Who is Jeff Williams?
When I was ten years old, I made more than $2000 during the summer running my own lawn mowing service. I've never forgotten the joy and sense of accomplishment this experience gave me. Just before my 40th birthday, I left my eighteen-year career as a MBA-trained marketing executive to recapture this sense of joy once again as an adult entrepreneur, when I launched my first company, the Go Smart Business Start-Up Center in Chicago. Since starting out in 1988 I have written eleven books and guides on starting and growing businesses, crafted and launched a growing national network of 50+ business start-up coaches, and brought to life my successful e-commerce website at www.bizstarters.com, which was selected by the editors of Kiplinger's Personal Finance magazine as: "The Best Entrepreneurial Guide for People Over 50."














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So, how is the Ultimate Boomer Business
Start-Up School different?

This new business planning course is significantly different in three important ways:

  • You learn skills and techniques that you use immediately to make a series of important business planning decisions.

  • Each new decision fits so thoroughly with the previous decision that you end up creating a complete business plan...without realizing you're doing it!

  • The power of your time investment is multiplied through the help of our team of business start-up experts who assist you in completing key organizational and marketing tasks, such as designing a professional-looking logo.

I'll get into more details in a minute. But first you need to decide:
"Is this program right for me?"

"I wanted to get started in my new consulting business quickly but very professionally as I deal with Fortune 500 clients. the Ultimate Boomer Business Start-Up School was invaluable in getting my business started professionally and helped me land thousands of dollars in consulting fees in my first year in business."

Al Brown
SupplyMex
www.supplymex.com

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Who exactly is this program for?

You've used your business, hobby or volunteer experience to fashion a business concept that you think will be fun and rewarding to run. You're ready to get started...but you just want to make sure that you don't overlook any important details before you invest your time and money.

You want to do more than just say that you're "open for business" - you want to have a ball running your company and you certainly wouldn't mind making a very nice income doing it! You have a clear vision of what owning your own business will offer, including...

  • Being able to do work every day that you love doing. If your job history up to now has been like mine, you've had a few great work assignments...and perhaps more that have been less than great. You're now at the point in your life where first and foremost you want to work out of love, not just need.

  • Working on a more relaxed schedule, built around you and your family's leisure-time activities. You're not necessarily looking to create "a big corporate thing" with your business, just have some fun and make some money working full-time, part-time or just sometime.

  • Taking pride in offering a top-quality product or service with very happy customers. You'd like to hear compliments not complaints.

  • Boosting your monthly income while tapping as little of your retirement cash as possible. You like the idea of your effort and labor being the primary determinant of the growth of your income...not some arbitrary boss dedicated to paying you as little as he can.

Ok, if the above fits you, this program is just what you want.

"When I was downsized at age 52, it became clear to me that I neeeded to start my own company if I was to ever do my preferred kind of work again. Thanks to the action oriented planning process presented in the Ultimate Boomer Business Start-Up School, I've broken through the $100,000 annual sales level and can't believe how my business is growing!"
Ken Proskie
Compass Health & Safety
www.compass-hs.com

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What you'll get from this
New Business Planning Program

These are the kind of results participants report when they enroll in one of our Ultimate Boomer Business Start-Up School programs. How many of these results are important to you?

1. You cut down your planning time substantially by developing your business organization using eight planning modules, designed to show you exactly how to complete 25 key pre-launch decisions.

2. You can "test drive" each of your decisions on paper before you invest your money.

3. You boost your management knowledge immediately by accessing dozens of smart management tips and techniques drawn from top small business experts and from our twenty-three years of business start-up coaching.

4. You learn first-hand what bumps to avoid by sharing in our work with more than 4,000 clients plus Jeff's personal experiences in planning and launching Bizstarters.com, which he started just before his 51st birthday.

5. You save thousands of dollars in expenses by utilizing more than thirty proven money-saving tips...plus taking advantage of hundreds of dollars in service provider discounts.

6. You learn how to work with key outside service providers such as a graphic designer, website developer and QuickBooks specialist.

7. You double-check each of your decisions using the "What To Do Next" checklists, presented at the end of each of the eight planning modules.

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The seven most critical skills you'll learn
in this program

Here are the skills I spoke about earlier. These are the business management skills that really count. No matter what your business concept is, from selling business services, running an e-store or directing a consulting practice, these are the core skills that match your talent to market demand in an orderly way that permits to you to enjoy your work everyday.

You'll get at the heart of what it takes to build your business with less struggle and more profit. I guarantee that when you complete this program you'll feel a tremendous breakthrough in each of these seven skills:

Skill #1 - You'll know how to define your target customer and describe what you need to offer them to get them to buy from you.

Skill #2 - You'll learn how to put together a budget and schedule for completing a series of promotional tasks to attract prospective customers with education and useful information, and to make your business rise above your competitors.

Skill #3 - You'll discover how to use Internet and e-mail technology to stay in touch with your customers very inexpensively...and to clearly lay out the advantages of doing business with your company.

Skill #4 - You'll learn how to price your product or service to accurately reflect the value you offer in the marketplace, thereby optimizing your profit.

Skill #5 - You'll discover how to use smart bookkeeping to keep track of your money and how to make it go further with proven money-saving tips.

Skill #6 - You'll learn how to set up an operating system that will permit you to grow... with you as the sole employee.

Skill #7 - You'll discover how to work with outside service providers and advisors to greatly increase your productivity and to make it a lot more fun to run your business each day.

The Ultimate Boomer Business Start-Up School is much more than your typical training workshop where you come back with a few good ideas. When you complete week 8 of the program, you'll do so with the confidence that you'll soon be ready to officially launch your new business.

"I was quite confident in making the dramatic transformation from corporate CPA to life coach. But I was less sure of how to turn my newly gained skills into a lucrative business. Jeff's insightful and caring coaching, backed by the systematic planning offered in the Ultimate Boomer Business Start-Up School has enabled me to land several very important promotional opportunities and to help me build a steady income."
Althea McIntyre
ARM Career & Life Coaching
www.thebestcareerforme.com

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How The Program Works

Why you'll enroll

We know that you won't enroll in the Ultimate Boomer Business Start-Up School just to pick up a few pointers or collect some information "you may use someday" like you might when attending a seminar on "how to grow really gigantic tomatoes."

You'll enroll in this program because you want to turn a work skill, a business idea or your favorite hobby into a fun and financially-rewarding new business.

So, each and every planning step and task is aimed at getting your new business launched.

If a detail, tip, technique or resource won't get you into business, quickly and professionally, it's not included in what you'll learn.

Our coaching team has personally made every decision and used every outside service provider you'll use to start and grow your business.

Your five planning tools

Tool 1
Informational Videos


We want you to clearly understand the importance of each business planning step, task and activity you'll complete during the program.

So, before you start each of the eight planning modules, we'll direct you via an e-mail message to watch a short video clip we've prepared where you hear Jeff Williams explain the purpose and desired result of your work in that specific planning module.


Tool 2
Planning Workbook


We know from working with more than 4,000 new entrepreneurs that you learn and plan most effectively when you do some study and careful consideration on your own before you attend a coaching session.

To guide your work, we've organized the business planning process into eight planning modules.

See the Contents of the Start-Up Planning Guide

We present each of the 8 business planning modules carefully and completely, using a step-by-step approach which includes:

  • A pencil-on-paper Planning Workshop, where you take the decision for a "test drive" before you invest more time and money into it.

  • Service Provider How-To's. You learn, step by step, how to work with our team of outstanding service providers to complete a series of key organizational decisions, includng getting your logo designed; registering your business; designing and launching your website...plus others.

  • A series of links to useful Online Articles and Resource sites gives you access to your own business research and knowledge archive...simply by clicking your computer mouse.

  • Street-smart, proven Management Techniques taken from Jeff's very own collection of activities he knows work.

  • More than 40 Money-Saving Tips because we know that you're watching your dollars and that you don't want to waste money needlessly when starting your business.

  • What To Do Next summaries to guide you on what exact steps you need to take once you leave the workshop to complete those decisions that take longer than one day to complete and/or are greatly accelerated by using one of our expert service providers.

By the end of the Ultimate Boomer Business Start-Up School, you'll have created a written plan to launch and run your business, almost without knowing it! You'll learn new skills, become acquainted with new resources and prepare to work with our team of business start-up experts to propel your new business ahead.


Tool 3
Telecoaching Sessions


Each week for eight weeks, you'll participate in a
phone coaching session lead by Jeff Williams or another member of the Ultimate Boomer Business Start-Up School coaching staff.

Plus, when you enroll in the Ultimate Boomer Business Star-Up School you receive free membership in our monthly Business Boosters Telecoaching series where members of our expert coaching team offer Q&A on business growth questions.


Tool 4
E-mail Planning Reminders


You'll automatically receive short e-mail reminder messages at various points during the eight-week Program to remind you to complete certain tasks, such as setting up your account at godaddy.com or to start writing your website copy.

These messages help you stay on schedule so that you're ready to most benefit from your next telecoaching call.


Tool 5
Expert Service Providers


When You enroll in the Ultimate Boomer Business Start-Up School you immediately gain access to our carefully selected team of expert service providers, each of whom offer you attractive discounted online services.

To aid you in working with our service provider team, we include our Start-Up Services Set Up Supplement with your planning workbook. It provides step-by-step instructions on how to set up and use accounts at each service provider.

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A service provider example

See below how our client, Dave Crook, used our service provider team to create his business identity and web presence.

Step One
Select a business/domain name.

Dave was asked to submit to his coach a series of words that describe what his company would offer and to whom it would offer it. From this list we suggested the following business and domain name - Component Manufacturing Specialists (.com).

Step Two
Create a logo and business card layout.

Dave then submitted his input on a logo design to our graphic design team via an online form. He indicated that he would like to see a particular color of green used in his logo.

Our graphic design team created a logo using his requested colors and sent it to him for his review and revision. Once finalized, our team used the logo and business card information that Dave had previously submitted to design his business card shown above.

Step Three
Print business cards.

Once Dave ok'd the business card layout, our graphic design team used one of our start-up service providers to print 500 full-color business cards and have them shipped directly to Dave.

Step Four
Design & launch a business website.



While Dave started work on writing copy for his website, guided by the tutorial presented in the Start-Up Planning Guide, our website design team crafted a design for his business website.

Dave used our Start-Up Services Set Up Supplement guide to set up an account at istockphoto.com and to select and purchase an accent photo to use on the homepage of his new website. He sent a copy of the photo file to our website design team (see the blue background photo in the screenshot above).

Dave sent his website copy to the website design team, they placed it in appropriate places and asked Dave to take one final look at the website design and give his ok to launch.

When Dave's website launched, he was able to easily make changes to the text and add graphics by following the instructions in the WordPress Website Revision Guide.

"I know the graphic design business quite well, but when I decided to add training workshops I didn't realize all the important details I needed to take care of. Jeff's Ultimate Boomer Business Start-Up School and helpful coaching helped me successfully launch my new live workshop series."

Denise Laurin
www.makealivingcreatively.com


"Making the transition from being a corporate web master to my own website design business seemed almost impossible until I found out about Jeff Williams and his Ultimate Boomer Business Start-Up School. Within weeks, I was in business and I'm proud to say that I now enjoy an attractive annual income from my business."

Crystal Jurczynski
www.crystalpointconsulting.com


"After more than twenty-five years in either active military or working for defense contractors, I was ready to get out on my own. Jeff's Ultimate Boomer Business Start-Up School showed me exactly what decisions I needed to make, in what order. Jeff also helped me tremendously with his connections to key service providers, including my outstanding website designer. The professional image generated by my company has greatly assisted me in quickly landing several consulting assignments."

Oscar Womack
www.coherentcontracts.com

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You'll enjoy a great value when you enroll

We've told you in detail earlier on this webpage what new skills you will develop during your participation in the Ultimate Boomer Business Start-Up School.

And we've described how your will save a great deal of time and a good deal of money because of our "learn it, then use it" approach to business start-up planning.

We're sure that you're wondering at this point in our presentation - what's all this planning help going to cost me?

We think that the most clear way to show you the tremendous financial value you'll receive is to show you in detail how much it can cost you to prepare your business launch all by yourself.

What it'll cost you to do it yourself

8 weeks of expert coaching. $1,200
Many business coaches charge $150 per hour, so you'll pay at least $1,200 for eight weeks of business start-up coaching.
Business planning workbook and supplement. $200
You'll easily pay at least $197 and up for this 200 pages of expert guidance.
Logo design. $1,000
A typical graphic designer in any large metropolitan area will charge you $1,000 and up for a logo design.
Website design. $1,500
Custom websites, like the one we provide you, cost you at least $1,500. Plus each of our websites is designed to permit you to easily make any changes to the site you wish, without the expense of using a web designer.
Locating and checking out expert service providers. $800
It can take you 40 hours or more to do what we've already done for you in assembling our expert business start-up service providers team. Figure your time is worth at least $20 per hour and you're looking at least 40 hours of your time to do what we've already done.
Monthly Q&A sessions. $720
Non-Program participants pay a monthly membership fee of $59 to join us on our monthly Business Boosters Telegroup calls.
Referral to an extensive network of resources, techniques and support people gained over 23 years of guiding start-up entrepreneurs. Priceless.
Need we say anymore?
Your total cost of doing it yourself. At least $5,400
And this doesn't include the cost to you to acquire our twenty-three years of business start-up experience!

Your cost to enroll is a fraction
of the cost to do it yourself

First and foremost, we want you to be able to apply as much of your
start-up money as possible to growing your new business.

So, we've really sharpened our pencil to offer you the absolutely best value we can when you enroll in the Ultimate Boomer Business Start-Up School.

We've eliminated all details and tasks that don't speed the professional launch of your new business.

This makes every minute you spend working in your Start-Up Planning Guide as productive as possible...and every hour you spend in our telecoaching sessions as business-boosting as possible.

We've negotiated special low costs from each and every one of our service providers, by offering them a steady flow of start-up clients and by agreeing to pay them quickly. This is an advantage you won't likely achieve on your own.

We're so convinced that you'll be thrilled with how quickly you'll launch your business after you complete The Ultimate Boomer Business Start-Up School, (not to mention the time and money you'll save), that we're pleased to make the following guarantee:

Work through each page of the Start-Up Planning Guide and Services Start-Up Supplement. Attend each of the eight telecoaching sessions. Work with our start-up service provider team to create your business identity and launch your business website. If you don't feel that you're well on your way to launching your new business by the time we adjourn the program, we'll refund 100% of your fee - no questions asked!


Enroll Now

You're about to make a very wise investment. If priced separately based on "market pricing" all of the program elements add up to more than $5,000.

But, you can acquire the planning power of the Ultimate Boomer Business Start-Up School for as little as $499 - a fraction of the cost to do it by yourself!

See our 2 planning packages below.


Gold Package
Live Coaching Group

Enjoy the benefits of the help of an expert business start-up coach.
$499
Two Payment Option
$299 payment at enrollment.
$200 thirty days after enrollment.

Includes:

  • The 135-page spiral-bound workbook.
  • The 25-page Start-Up Services Set Up Supplement guide.
  • The Marketing Plan Summary Planner.
  • Access to our video planning guides and weekly e-mail planning reminders.
  • Step-By-Step Planning Flowchart
  • 4, 60-minute telecoaching sessions lead by one of our expert start-up coaches.
  • SPECIAL BONUS #1: One-year membership in our monthly Business Booster Q&A telegroups.
  • SPECIAL BONUS #2: Access to 20 how-to technique guides for boosting marketing power and increasing your financial smarts.
  • SPECIAL BONUS #3: $150 in savings on online business
    start-up services.


All program enrollments are entered through a secure order site, protected by "Thawte" SSL Secure Certificates.


Platinum Package
Live Coaching Group + Marketing Package

If you'd like to add the power of a professionally-designed logo, business cards and a selling website, then you're looking for this package.
$1,299
Two Payment Option
$699 payment at enrollment.
$600 thirty days after enrollment.

Includes:

  • The 135-page spiral-bound workbook.
  • The 25-page Start-Up Services Set Up Supplement guide.
  • The Marketing Plan Summary Planner.
  • Access to our video planning guides and weekly e-mail planning reminders.
  • Step-By-Step Planning Flowchart
  • 4, 60-minute telecoaching sessions lead by one of our expert start-up coaches.
  • Business logo
  • 500 full-color business cards
  • Business website design and placement of content
  • WordPress Website Update Guide (update your site without any outside help).
  • SPECIAL BONUS #1: One-year membership in our monthly Business Booster Q&A telegroups.
  • SPECIAL BONUS #2: Access to 20 how-to technique guides for boosting marketing power and increasing your financial smarts.
  • SPECIAL BONUS #3: $150 in savings on online business
    start-up services.


All program enrollments are entered through a secure order site, protected by "Thawte" SSL Secure Certificates.

I look forward to having you join me in the Ultimate Boomer Business Start-Up School.

Great Success To You,