50+ Boomers Are The Fastest Growing Market For Business Coaching In The U.S. Today

A Turnkey Entrepreneurial Coaching Business

When you become a Certified Virtual Incubator Coach, you start day-one with a complete entrepreneurial coaching business which includes:

• A license to sell our award-winning Virtual Incubator Business Start-Up System.
  
  
• A step-by-step coaching guide to direct your client work, decision-by-decision.
  
  
• Assistance in designing, copywriting and launching a selling website, should you need it.
  
  
• Professionally-written content to promote Virtual Incubator coaching on your website.
  
  
• The Client Support CD, containing Word documents necessary to recruit and manage your coaching work.
  
  
• Four hours of phone coaching on both how to administer your Virtual Incubator coaching and how to use smart promotion to grow your business.
  
  
• Quarterly telegroup sessions with the complete team of Virtual Incubator coaches to share ideas and resources for growing your business and better serve your clients.

Q. What Is The Current Virtual Incubator Product Offering,
and How Often Do You Offer Me New Products and Services To Sell?

A. We suggest that you offer the following assortment of coaching services:

1. Business Concept Feasbility Analysis
Suggested Fee: $399

2. Business Plan Critique
Suggested Fee: $1,200.

3. One-On-One Business Launch Coaching
Suggested Fee: $150 per coaching hour - See suggested hours per module below.

• Organize Your Company - Action Steps 1-10
  Suggested Coaching Time - 5 hours.
  Suggested Fee - $750.
  
  
• Prepare To Market & Sell - Action Steps 11-16
  Suggested Coaching Time - 8 hours.
  Suggested Fee - $1,200.
  
  
• Manage Your Money - Action Steps 16-22
  Suggested Coaching Time - 5 hours.
  Suggested Fee - $750.
  
  
• Run Your Business Operations - Action Steps 23-25
  Suggested Coaching Time - 3 hours.
  Suggested Fee - $450.

We also suggest adding 10 hours of your time per client to compenstate yourself for answering client e-mails, conducting research on your client's behalf and coordinating the work of our start-up services team. This adds another $1,500 to the cost of your coaching time.

Total Suggested Cost for a 14-week coaching contract - $4,000.

4. Six-Week Small Group Business Launch Tele-Coaching.
Suggested Fee - $549 per person.

5. Business Booster Start-Up Services Package.
Suggested Cost - $3,000.

Services Package Includes:

• Logo design and design and printing of client's business cards.
  
  
• Website design and copy editing.
  
  
• Selling brochure customization and copywriting.
  
  
• Publicity strategy and copywriting help on first press release.

6. Business Growth Consultation.
Suggested Fee - See below.

In addition, the Virtual Incubator coach is encouraged to offer our Business Booster consulting service to the CEOs of existing businesses with 50+ owners.

It is estimated that there are more than 9 million businesses where the owners are 50 and over.

Typically this level of coaching more closely resembles a consulting relationship, where a total price is quoted for consulting work sufficient to achieve the client's objectives.

We are continually working on new service combinations to offer, such as group coaching by telephone.

Q. What Is My Income Potential As A Virtual Incubator Coach?

A. The hub of your service offering as a Virtual Incubator coasch is the 14-week Business Start-Up Program, which was detailed in the previous question.

We suggest that price a 14-week coaching contract at $7,000 - $9,000 per client, guided by the type of business concept being pursued.

Most service businesses, web selling businesses and consultancies can be launched within the 14 week plannnig time period, and so can be profitably priced at the low end of the dollar range shown above.

Traditional retail and product production businesses, typically require more than 14 weeks to launch, and so we suggest pricing at the top end of the dollar range shown above.

Like every new business, it will take you awhile to grow your new Virtual Incubator coaching business.

We project that a reasonable first year gross income for your Virtual Incubator coaching business is between $21,000 and $35,000. To put this into perspective, working with 8 non-retail coaching clients in the 14-week program requires only 160 hours of your time, or around 16% of a full-time work schedule.

Q. What Training Do I Receive In How To Use The Virtual Incubator Business Start-Up Coaching System?

A. The Virtual Incubator Business Start-Up Program is centered around the use of the Ultimate Boomer Business Start-Up Guide, which breaks the business launch planning process down into 25 planning steps. Some of the planning steps are designed to be completed with the assistance of our business start-up services team, others are completed by aiding the client to finalize legal or business organizational steps, and still others are completed primarily through the strategizing of your client, guided by you as their business start-up coach.

Your first step in training is to carefully read through the Virtual Incubator Coach's Guide, following along in your copy of The Ultimate Boomer Business Start-Up Guide.

Once you've completed your review of the Coach's Guide, you will join Jeff Williams for four, 60-minute phone review sessions, during which you can ask any questions you have.

Jeff is also available to answer your questions by e-mail in between live coaching sessions.

And, you're invited to join the quarterly coaching network telegroup.

Q. Am I Automatically Accepted If I Apply?

We are looking for high energy relationships with a select group of individuals who share our zeal for guiding our 50+ Boomer peers to successfully launch fun and rewarding businesses.

In order to assist us in determining if we are a good match for each other, we ask you to complete and submit the online application located at the bottom of this page.

Jeff Williams personally reviews all application submissions and will promptly contact you by e-mail after receipt of your application to set up a time to talk further by phone.

If there is mutual agreement that you becoming an Authorized Virtual Incubator Coach is the right choice for us both, then Jeff will gladly proceed with you.

Q. What Are My Costs To Start & Run My Virtual Incubator Coaching Business?

A. Here are your estimated operating expense categories as a Virtual Incubator coach.

Annual Licensing Fee
We charge an annual licensing fee of $5,000 to provide you with use of the Virtual Incubator logo, access to our coaching products, services and support materials, marketing and sales support, training in our process and ongoing coaching in how to best build your Virtual Incubator business. $2,500 is due at the time of signing the licensing agreement, and the second $2,500 is due in thirty days after signing the licensing agreement.

Sales Royalties
In order to keep the annual licensing fee as reasonable as we can, "we gain as you gain" by collecting a 10% commission on all Virtual Incubator coaching contracts you enter into.

Client Materials Cost
You pay a $99 fee for each copy of the Ultimate Boomer Business Start-Up Guide and Business Blueprint CD we send to one of your clients (this includes the shipping and handling cost).

Website Set-Up & Operation
If you do not have a functioning website for your business when we enter into our licensing agreement, we will assist you to design and edit content for a sales support website for your business at a cost of $1,200.

You are responsible also for the annual domain name registration fee ($10) and the monthly website hosting fee ($5).

As desired, we can also arrange a monthly content maintenance agreement, for an additional fee, to assist you in keeping your website up to date.

You can see an example of a website we had designed for a Virtual Incubator coach at: http://www.rocksoldbizdevelopment.com

This is the website for Illinois-based Virtual Incubator coach, Andy Rockwood.

Note: Our Virtual Incubator coach's website design includes an email opt-iin form on the right side of the homepage so you can collect visitor data and use for email marketing.

Operating Expenses
A Virtual Incubator coaching business is a great fit for a home office, since you typically either provide coaching by phone or go to another location selected by the client for live coaching.

Working from home keeps your operating expenses low. We show an example below of a typical monthly expense structure for a homebased Virtual Incubator coaching business.

Q. What Kind of Marketing Assistance Do I Receive?

A. We have created a multi-faceted markeing program to support your sales prospecting, which includes:

• Selling content for your website which offers the rationale for using a business start-up coach and presents in short, but descriptive text the assortment of Virtual Incubator coaching services you offer.
  
  
• A professionally-designed and copywritten full-color selling brochure containing your name and contact information. We send you the design in a pdf file format which you can take to any Kinko's store or speedy printer and print out as colored photocopies.
  
  
• A press release with your contact information on it for use with your local media to help announce your new Virtual Incubator coaching business.
  
  
• Search Engine Optimization of your website, so as to draw as much organic web search traffic as possible.

Q. What Kind Of Sales Support Do I Receive?

A. We have developed a sales prospecting system that helps to produce sales leads through several sources:

• Source 1 - Inquiries referred from the Bizstarters website.
  
  At Bizstarters we pursue an aggressive national publicity campaign which results in a variety of media appearances, ranging from MSNBC to Beyond50 Radio. During these appearances, we include a description of the Virtual Incubator coaching program and invite readers or listeners to take our free E-course via the Bizstarters website.
  
  At the end of the E-Course, as well in several places on the Bizstarters website, we offer a free 30-minute phone coaching session with a Virtual Incubator coach. Prospects can choose a Virtual Incubator coach and send a request via e-mail form for an appointment with that particular coach.
  
  
• Source 2 - Inquiries made directly through your company's website.
  
  We assist you to get favorable search engine placement for your web address, thereby leading to visitors to your website. Once they reach your site, they are invited to take our free, business idea evaluation E-Course and to contact you to request a free, 30-minute coaching session.
  
  We provide the code necessary to place the opt-in form on your website.
  
  
• Source 3 - Inquiries flowing from public presentations you make.
  
  Live presentations before audiences of 50+ individuals in career transition can be effective recruiting tools for your Virtual Incubator business.
  
  We provide you with a MP3 file recording of Jeff Williams making his "10 Keys To Start a Great Business After 50" presentation, to which you can listen to perfect your technique making the presentation.
  
  We also provide you with a master copy of the presntation handout, ready for you to reproduce for use with your attendees. At the bottom of the handout, we make the offer of the free 30-minute phone coaching session and lead the reader to our opt-in page on the Bizstarters site. Once we've helped you place the free E-Course opt-in form on your website, you can substitute your own web page address for ours on the handout.

Q. How Do You Help Me Support My Clients?

A. It is your choice of how detailed of an agreement you want to use with a new client.

We know from first-hand experience that you will often need to close the sale face to face. The prospective client most often then requests a summary of what you offered and what they must commit to in e-mail format.

So, we send you a copy of our client proposal e-mail message.

We recommend that you commence the client relationship by having the client accept the terms of the coaching agreement sent to them by email, and by sending you the initial payment of 1/2 of the contracted coaching fee.

We also actively remind each Virtual Incubator coach to ask for referrals from each of their clients.

Q. What Assistance Do You Provide For Technology Support?

A. All Virtual Incubator coaches are fairly computer and Web comfortable and all know how to use basic software such as Word, Outlook and Excel. If you choose to use a contact management tools such as ACT, we'll be glad to work with you on integrating its use into your Virtual Incubator coaching practice.

We do regularly share with all Virtual Incubator coaches any new online service or software tool that we think can increase their productivity. And our Virtual Incubator coaches also share new resources with each other.

Q. How Will I Differentiate My Virtual Incubator Coaching Business From Competitors?

A. First of all, we don't know of any other business start-up coaching or training program that offers the "wrap-around" approach of the Virtual Incubator Business Start-Up Coaching System, i.e. the combination of skilled coaching, systematic business plan creation and start-up services.

There are a number of online sites that offer an assortment of start-up services, but the client can't work with a human coach. And there are many, many business coaches, but they don't have access to our proven business planning system nor have they taken the time to put together the service providers team offered through the Virtual Incubator Network.

Secondly, Virtual Incubator coaches are age peers to their 50+ clients - they understand very well the life situation the client is in, his objectives at this point in life and how the corporate work experience has taken a toll on the client. The Virtual Incubator coach offers a "been there, done that" in parallel with his client.

Thirdly, each Virtual Incubator coach has access to our living business management laboratory that is continually seeking to increase the success of our clients through new and improved management techniques.

Fourthly, the Virtual Incubator business start-up coacing system has been proven through use by more than 4,000 users over 20 years with individuals starting from all kinds of points: laid off; forced retirement; voluntary retirement; return to the workforce; disabled, etc.