Press Release

For A Retirement Business, Ways To Find The Best Fit: Tips From a Business Start-Up Expert

According to the latest figures from AARP, 16.4% of age 50+ workers are
self-employed, compared to 10.2% of the overall workforce, and people aged 45 to 54 make up the fastest-growing group of new business owners in the U.S.

But according to Chicago-based business start-up expert Jeff Williams, people 50 and over need to be very clear on what they do and don't want when selecting a retirement business.

Williams' new self-study training program, "Starting A Business In Your Fifties And Beyond" ($299), shows prospective business owners aged 50 and up exactly how to select and launch a business that matches their desired retirement lifestyle.

Williams suggests these criteria for midlife, pre-retirement men and women thinking about which business to start:

· Look for a business whose work will truly engage you - especially important for burned out corporate refugees.

· Understand how well the income potential matches your retirement income needs and know how much you are comfortable investing to launch your business.  Later in life is not the time to shoot craps and risk your future financial security.

· Match the physical demands of your chosen business to your energy level.  A business that requires long hours every day or hard physical labor may not suit those 50 and older.

· If day-to-day variety is important to you, rule out businesses that involve doing the very same thing for each customer.

· Do you love or hate technology?  While most businesses require some computer use, consider the extent to which you'll need to use other technologies, like wireless gadgets and the world wide web.

· Decide whether you want to learn a whole new set of skills, or build on skills you already have.

To help prospective Boomer entrepreneurs get started, Bizstarters offers the
free Getting To Go work activity assessment on its homepage that helps the 50+ individual find potential business based on doing work they love.

About Bizstarters

Bizstarters guides Boomers to plan and launch successful businesses. The Bizstarters programs, coaching services and workshop series are based on founder Jeff Williams' nineteen years of experience and his award-winning live workshops and training programs. Since starting his original entrepreneurial training company in 1988, Williams has specialized in working with Boomers who are in transition to self-employment and has coached and trained more than 4,000 new entrepreneurs. His advice has been featured in national publications such as Entrepreneur and Kiplinger's plus online at Fortune.com and BusinessWeek.com. A Boomer business owner himself, Williams specializes in showing his peers how to start a successful business that will inspire and reward them.