Press Release

Lifestyle Choice Should Come First For 50+ Entrepreneurs, Says Expert

To truly enjoy a new adventure as their own bosses, people 50 and beyond should carefully examine what day-to-day lifestyle they wish to enjoy before getting too far into their selection of a specific business concept, according to Chicago-based business start-up expert, Jeff Williams.

"Most 50+ folks have put in 25 years or more of hard corporate work, sometimes in jobs that were less than satisfying," says Williams. "At this point in their lives they should see starting a business as a way to do what they truly love to do in a very profitable way".

Williams' business start-up course "Starting a Business In Your Fifties And Beyond, includes a checklist which permits the reader to evaluate the importance of a series of 50+ lifestyle characteristics, and then to see how their selections may influence their choice of a business.

The lifestyle criteria offered in the checklist include:

· How many days a week to work.
· How many hours per day to work.
· The opportunity to take chunks of time off for travel.
· The ability to combine travel and work.
· What time of day to start work.
· To work by themselves…or around others.
· The opportunity to continually learn new things.
· The chance to do something artistic.
· To use the latest in technology.
· To primarily work in their office…or to get out and around a lot.

To help prospective Boomer entrepreneurs get started, Bizstarters offers the
free Getting To Go work activity assessment on its homepage that helps the 50+ individual find potential business based on doing work they love.

About Bizstarters

Bizstarters guides Boomers to plan and launch successful businesses. The Bizstarters programs, coaching services and workshop series are based on founder Jeff Williams' nineteen years of experience and his award-winning live workshops and training programs. Since starting his original entrepreneurial training company in 1988, Williams has specialized in working with Boomers who are in transition to self-employment and has coached and trained more than 4,000 new entrepreneurs. His advice has been featured in national publications such as Entrepreneur and Kiplinger's plus online at Fortune.com and BusinessWeek.com. A Boomer business owner himself, Williams specializes in showing his peers how to start a successful business that will inspire and reward them.