The "Every Thing But The Kitchen Sink" How-To Business Start-Up Experience Comes
To New York City
The Ultimate Boomer Business Start-Up Workshop
This step-by-step, street smart live learning experience is designed to get anyone with a well-thought-out
business idea ready to launch...in just one day!
What's wrong with most business start-up workshops and courses? They overwhelm
you with a ton of information, strategies and tactics that the presenter often has never successfully used
in starting a business. Sure, the information may be interesting, but you leave the workshop wondering: "How the heck
do I get my business up and running?"
You don't want information "that can possibly" get your business launched. You want a breakthrough -
you want to be in business, not preparing to be in business.
You're skilled in doing certain business tasks, a talented hobbyist or an experienced volunteer. But you know
that you don't really know how to put a smart business together which is why you've already
bought a book or two on business start-up and maybe spent a couple of hours surfing through online courses. You're probably
a bit frustrated at this point because what you really want now is a no fuss, no muss way to start
making money from your great business idea.
Hi, this is Jeff Williams. For the past
twenty years I've been sharing street-smart, proven real-world business start-up tactics through live workshops, teleseminars
and individual coaching.
I attended a lot of largely useless workshops as a corporate manager. In designing the
Ultimate Boomer Business Start-Up Workshop I was determined to only offer you skills and techniques
you can use immediately.
The reality here is that there is the theory of how to successfully launch a business...and then there are
the tasks and techniques that have been tested and proved effective "on the firing line" of actual business
start-up. As I said earlier, I know that you want to be in business, not planning to be in business.
So, how is the Ultimate Boomer Business Start-Up Workshop different?
This workshop is significantly different in three important ways:
You learn skills and techniques that you use immediately to make a series of important business planning decisions.
Each new decision fits so thoroughly with the previous decision that you end up creating a complete
business plan...without realizing you're doing it!
The power of your time investment is multiplied through the help of our team of business start-up experts
who assist you in completing key organizational and marketing tasks.
I'll get into more details in a minute. But first you need to decide: "Is this workshop right for me?"
Who exactly is this workshop for?
You've used your business, hobby or volunteer experience to fashion a business concept that
you think will be fun and rewarding to run. You're ready to get started...but you just want to make sure that
you don't overlook any important details before you invest your time and money.
You want to do more than just say that you're "open for business" - you want to have a ball running your company
and you certainly wouldn't mind making a very nice income doing it! You have a clear vision of what owning
your own business will offer, including...
Being able to do work everyday that you love doing. If your job history up to now has been
like mine, you've had a few great work assignments...and perhaps more that have been less than great. You're
now at the point in your life where first and foremost you want to work out of love, not just need.
Working on a more relaxed schedule, built around you and your family's leisure-time activities. You're
not necessarily looking to create "a big corporate thing" with your business, just have some fun and make some money working
full-time, part-time or just sometime.
Taking pride in offering a top-quality product or service with very happy customers. You would like
to hear compliments not complaints.
Boosting your monthly income while tapping as few of your retirement resources as possible. You like the idea
of your effort and labor being the primary determinant of the growth of your income...not some arbitrary boss dedicated
to paying you as little as he can.
Ok, if the above fits you, this workshop is just what you want.
"When I was downsized at age 52, I knew immediately that it was time to start my own business. Thanks
to the action oriented planning process presented in the Ultimate Boomer Business Start-Up Workshop, I've broken through the
$100,000 annual sales level and can't believe
how my business is growing!"
- Ken Proskie
Compass Health & Safety
www.compass-hs.com
What You'll Get From This One-Day Workshop
These are the kind of results participants report when they attend one of my business start-up
workshops. How many of these results are important to you?
1. You cut down your planning time substantially by developing your business organization using four planning modules, designed to show you exactly
how to complete 25 key pre-launch decisions.
2. You can "test drive" each of your decisions on paper before you invest your money.
3. You boost your management knowledge immediately by accessing dozens of smart management tips and techniques drawn from top small business
experts and from my twenty years of work as a business start-up coach.
4. You learn first-hand what bumps to avoid by sharing in my personal experiences in planning and launching Bizstarters.com, which I started just before
my 51st birthday.
5. You save thousands of dollars in expenses by utilizing my more than
thirty proven money-saving tips...plus taking advantage of hundreds of dollars in service provider discounts.
6. You learn how to find and work with key outside service providers such as a graphic desginer,
website developer and QuickBooks specialist.
7. You double-check each of your decisions using the planning module checklists, presented at the end of each of the
ten weekly planning modules.
"I wanted to get started in my new consulting business quickly but very professionally as I deal with
Fortune 500 clients. Jeff's weekly coaching after I completed the Boomer Business Start-Up Workshop was
invaluable and has helped me land thousands of dollars in consulting fees, in just my first few
months in business!"
- Al Brown
SupplyMex
www.supplymex.com
The Seven Most Critical Skills You'll Learn In This Workshop
Here are the skills I spoke about earlier. These are the business management skills that really count. No matter
what your business concept is, from selling business services, running an e-store or a consulting practice, these are the
core skills that match your talent to market demand in an orderly way that permits to you to enjoy your work everyday.
You'll get at the heart of what it takes to build your business with less struggle and more profit. I guarantee
that when you leave this workshop you'll feel a tremendous breakthrough in each of these seven skills:
Skill #1 - You'll know how to define your target customer and describe what you need to offer them to get
them to buy from you.
Skill #2 - You'll learn how to put together a budget and schedule for completing a series of
promotional tasks to attract prospective customers with education and useful information, and to make your business rise above your competitors.
Skill #3 - You'll discover how to use Internet and e-mail technology to stay in touch with
your customers very inexpensively...and to clearly lay out the advantages of doing business with your company.
Skill #4 - You'll learn how to price your product or service to accurately reflect the value
you offer in the marketplace, thereby optimizing your profit.
Skill #5 - You'll discover how to use smart bookkeeping to keep track of your money and how to make
it go further with proven money-saving tips.
Skill #6 - You'll learn how to set up an operating system that will permit you to grow...
with you as the sole employee.
Skill #7 - You'll discover how to work with outside service providers and advisors to greatly increase
your productivity and to make it a lot more fun to run your business each day.
The Ultimate Boomer Business Start-Up Workshop is much more than your typical workshop where you come back
with a few good ideas. When you walk out of the workshop room, you'll do so with the confidence that you'll soon be ready
to officially launch your new business.
"I was quite confident in making the dramatic transformation from corporate CPA to life coach. But I was less
sure of how to turn my newly gained skills into a lucrative business. Jeff's insightful and caring coaching, backed by the
systematic planning offered in the Boomer Business Start-Up Workshop has enabled me to land
several very important promotional opportunities and to help me build a steady income."
- Althea McIntyre ARM Career & Life Coaching
www.thebestcareerforme.com
How This Workshop Works
Most business workshops have someone in front of the room talking to you the whole time (with endless,
sleep-inducing Power Point slides). But in the Ultimate Boomer Business Start-Up Workshop
Jeff spends much of the workshop moving around the room working with you, the participant, to complete the 25 hands-on planning steps. Be ready
to talk about your business idea and the way you're making your decisions...because Jeff will engage you in conversation
during the workshop.
If a detail, tip, technique or resource won't get you into business, quickly and professionally, it's not included in
what you'll learn. Jeff has personally made every decision and used every outside service provider you will use to grow
his three successful companies, two of which he launched after age 50!
Jeff presents each of the 25 key business planning decisions carefully and completely, using a step-by-step approach
which includes:
The Objective Of the Decision. You'll immediately see how each decision fits into the complete business launch plan.
A pencil-on-paper Planning Workshop, where you take the decision for a "test drive" before you invest more time
and money into it.
A series of links to useful Online Articles and Resource sites gives you access to your own business research and
knowledge archive...simply by clicking your computer mouse.
Street-smart, proven Management Techniques taken from Jeff's very own collection of activities he knows work.
More than 40 Money-Saving Tips because Jeff knows that you're watching your dollars and that you don't want to waste
money needlessly when starting your business.
Dozens of Jeff's Personal Reflections on how he made decisions that paid off...and some that didn't in planning and launching
three businesses.
What To Do Next summaries to guide you on what exact steps you need to take once you leave the workshop to complete
those decisions that take longer than one day to complete and/or are greatly accelerated by using one of our expert service
providers.
By the end of the workshop, you'll have created a written plan to launch and run your business, almost without
knowing it! You'll learn new skills, become acquainted with new resources and prepare to work with Jeff's team of business
start-up experts to propel your new business ahead.
Join Us For Our New York Area Workshop And Be Running A
Fun & Rewarding Business In Just Days
This workshop will be hands-on, highly interactive and personalized to your specific needs. You'll leave
with many business planning decisions done and the rest set to be completed in a short period of time after you arrive
back home. Before you know it, you'll be the official owner of your own very special business.
By attending the Ultimate Boomer Business Start-Up Workshop you'll save enough money
from Jeff's cost-saving tips and the $150 in services discounts to pay for this workshop, many, many times over.
For twenty years, Jeff has been guiding his Boomer peers to make a rewarding and rejuvenating transition from the
crush of the corporate world to the exhilaration of being the boss.
"I know the graphic design business quite well, but when I decided to add training workshops I didn't
realize all the important details I needed to take care of. Jeff's Ultimate Boomer Business
Start-Up Workshop and helpful coaching
helped me successfully launch my new live workshop series."
- Denise Laurin
www.makealivingcreatively.com
"Making the transition from being a corporate web master to my own website design business seemed almost
impossible until I found out about Jeff Williams and his Boomer Business Start-Up Workshop. Within weeks,
I was in business and I'm proud to say that I now enjoy an attractive annual income from my business."
"After more than twenty-five years in either active military or working for defense contractors, I was
ready to get out on my own. Jeff's Ultimate Boomer Business Start-Up Workshop showed me exactly what decisions
I needed to make, in what order. Jeff also helped me tremendously with his connections to key service
providers, including my outstanding website designer. The professional image generated by my company has
greatly assisted me in quickly landing several consulting assignments."
- Oscar Womack
www.coherentcontracts.com
Reserve Your Space Now
The cost of the Ultimate Boomer Business Start-Up Workshop is $249 per person if we receive your reservation
by midnight EDT, April 15, 2008. The fee is $299 per person starting April 16, 2008.
Plus, if you reserve by April 15th, you'll also receive three bonuses - see below.
The workshop fee includes:
The 222-page spiral-bound workbook.
The 7 1/2 hour interactive workshop.
Business Blueprint business planning CD.
E-mail planning reminders.
An invitation to join Jeff's Boomer Start-Up Telegroup - at no cost - to offer answers to your planning questions.
Plus, $150 in discounts for start-up
services, from nationally-known service provides MyCorporation.com, VistaPrint.com,
Intuit, and StockLayouts.com, to name a few.
Early Sign-Up Bonuses
Place your reservation by midnight EDT, April 15, 2008 and you'll receive three bonuses:
A copy of Jeff's 10 Keys To Starting a Great Business After 50 CD & Workbook.
The 75-page Target Marketing Guide.
The 50-page Smart Money Guide.
You can reserve your space today by using the link below.
Once you make your reservation, you'll receive an e-mail to confirm your reservation. No later than one week
before the workshop, you'll be updated about the workshop location, ask to submit a description of your business idea,
and sent any other details about the workshop.
Cancellation Policy. Your full registration fee will be refunded up to 72 hours before the workshop
if you cancel. Between 72 hours and the day of the workshop you'll receive a refund of your fee minus a $75 cancellation
fee. If you do not show up at the workshop you will not receive a refund.
Workshop Details
The Date Saturday, May 17, 2008
Time There's a lot to cover in just one day, so we start at 8:30 am and finish at 5:30 pm, EDT There will be a snack
break in the morning, and a break at 1:00 pm for a one-hour lunch break. There will also be a break in
the afternoon. I will only be in New York for one day, but I will be available after the workshop to make appointments for
one-on-one phone coaching at a later date.
Location
The workshop will be held in a location near public transportation in the New York area. The exact address will be sent
to you by e-mail no later than one week before the workshop date.
Workshop space is limited
Because of the interactive and highly personalized nature of how I present this workshop, attendance will be limited
to 60 participants. Once the 60 spaces are filled we will not open more space. I've learned from experience that a smaller
workshop provides more value and gives greater opportunity for you and me to connect on your specific business launch.
Workshop Prerequisites To honestly be ready to use what you'll learn in this workshop to quickly launch your business, you need to have a well-defined business
idea before you sign up. Not sure you have a well-thought-out business idea?, Use our idea
evaluation worksheet to find out
Bonus CD & Guides For Early Sign-Up
If you reserve a space in the New York City workshop by midnight EDT, April 15, 2008 you'll receive our 10 Keys To Starting
a Great Business After 50 CD and two bonus guides, totaling 125 pages of highly useful information - a $250 value. All you need to do
is reserve your space now.
Questions and Answers For two weeks after the workshop, every other day you'll receive planning reminders by e-mail of the tasks you still have to complete
to successfully launch your new business. Plus, you'll receive an e-mail invitation to attend my regular Boomer
Business Start-Up Telegroup, where workshop participants get a chance to ask me their planning questions - live.
My No-Kidding Guarantee
I'm so convinced that you'll be thrilled with how quickly you'll launch your business after you attend The Ultimate
Boomer Business Start-Up Workshop, (not to mention the time and money you will save), that I'm pleased to make
the following guarantee:
Attend the Ultimate Boomer Business Start-Up Workshop and participate fully. If you don't feel that you're well
on your way to launching your new business by the time we adjourn the workshop, I'll refund 100% of your fee.
Please use the link below to reserve your space
Yes, I want to attend the Ultimate Boomer Business Start-Up Workshop. I understand
that the workshop fee is $249
until midnight EDT, April 15, 2008 and $299 starting April 16, 2008.
All workshop reservations are entered
through a secure order site,
protected by "Thawte" SSL Secure Certificates.
I look forward to seeing you in New York in May,
Jeff Williams
P.S. Don't forget the bonuses you'll receive if we receive your reservation before midnight EDT, April 15, 2008...
The 10 Keys To Starting A Great Business After 50 CD and Workbook.
The Target Marketing Guide There are more inexpensive ways to promote your business
than you can imagine. Learn about them in a useful how-to style.
The Smart Money Management Guide Once you make a sale, you need to be smart in collecting
your money and protecting your profit. Learn a variety of insider techniques for getting the most
out of your money.