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The "Every Thing But The Kitchen Sink"
How-To Business Start-Up Experience Comes To New York City


The Ultimate Boomer Business Start-Up Workshop

This step-by-step, street smart live learning experience is designed to get anyone with a well-thought-out business idea ready to launch...in just one day!

What's wrong with most business start-up workshops and courses? They overwhelm you with a ton of information, strategies and tactics that the presenter often has never successfully used in starting a business. Sure, the information may be interesting, but you leave the workshop wondering: "How the heck do I get my business up and running?"

You don't want information "that can possibly" get your business launched. You want a breakthrough - you want to be in business, not preparing to be in business.

You're skilled in doing certain business tasks, a talented hobbyist or an experienced volunteer. But you know that you don't really know how to put a smart business together which is why you've already bought a book or two on business start-up and maybe spent a couple of hours surfing through online courses. You're probably a bit frustrated at this point because what you really want now is a no fuss, no muss way to start making money from your great business idea.

Hi, this is Jeff Williams. For the past twenty years I've been sharing street-smart, proven real-world business start-up tactics through live workshops, teleseminars and individual coaching.

I attended a lot of largely useless workshops as a corporate manager. In designing the Ultimate Boomer Business Start-Up Workshop I was determined to only offer you skills and techniques you can use immediately.

The reality here is that there is the theory of how to successfully launch a business...and then there are the tasks and techniques that have been tested and proved effective "on the firing line" of actual business start-up. As I said earlier, I know that you want to be in business, not planning to be in business.

So, how is the Ultimate Boomer Business
Start-Up Workshop different?

This workshop is significantly different in three important ways:

  • You learn skills and techniques that you use immediately to make a series of important business planning decisions.

  • Each new decision fits so thoroughly with the previous decision that you end up creating a complete business plan...without realizing you're doing it!

  • The power of your time investment is multiplied through the help of our team of business start-up experts who assist you in completing key organizational and marketing tasks.

I'll get into more details in a minute. But first you need to decide: "Is this workshop right for me?"

Who exactly is this workshop for?

You've used your business, hobby or volunteer experience to fashion a business concept that you think will be fun and rewarding to run. You're ready to get started...but you just want to make sure that you don't overlook any important details before you invest your time and money.

You want to do more than just say that you're "open for business" - you want to have a ball running your company and you certainly wouldn't mind making a very nice income doing it! You have a clear vision of what owning your own business will offer, including...

  • Being able to do work everyday that you love doing. If your job history up to now has been like mine, you've had a few great work assignments...and perhaps more that have been less than great. You're now at the point in your life where first and foremost you want to work out of love, not just need.

  • Working on a more relaxed schedule, built around you and your family's leisure-time activities. You're not necessarily looking to create "a big corporate thing" with your business, just have some fun and make some money working full-time, part-time or just sometime.

  • Taking pride in offering a top-quality product or service with very happy customers. You would like to hear compliments not complaints.

  • Boosting your monthly income while tapping as few of your retirement resources as possible. You like the idea of your effort and labor being the primary determinant of the growth of your income...not some arbitrary boss dedicated to paying you as little as he can.

Ok, if the above fits you, this workshop is just what you want.

"When I was downsized at age 52, I knew immediately that it was time to start my own business. Thanks to the action oriented planning process presented in the Ultimate Boomer Business
Start-Up Workshop, I've broken through the $100,000 annual sales level and can't believe how my business is growing!"


- Ken Proskie
Compass Health & Safety
www.compass-hs.com

What You'll Get From This One-Day Workshop

These are the kind of results participants report when they attend one of my business start-up workshops. How many of these results are important to you?

1. You cut down your planning time substantially by developing your business organization using four planning modules, designed to show you exactly how to complete 25 key pre-launch decisions.

2. You can "test drive" each of your decisions on paper before you invest your money.

3. You boost your management knowledge immediately by accessing dozens of smart management tips and techniques drawn from top small business experts and from my twenty years of work as a business start-up coach.

4. You learn first-hand what bumps to avoid by sharing in my personal experiences in planning and launching Bizstarters.com, which I started just before my 51st birthday.

5. You save thousands of dollars in expenses by utilizing my more than thirty proven money-saving tips...plus taking advantage of hundreds of dollars in service provider discounts.

6. You learn how to find and work with key outside service providers such as a graphic desginer, website developer and QuickBooks specialist.

7. You double-check each of your decisions using the planning module checklists, presented at the end of each of the ten weekly planning modules.

"I wanted to get started in my new consulting business quickly but very professionally as I deal with Fortune 500 clients. Jeff's weekly coaching after I completed the Boomer Business Start-Up Workshop was invaluable and has helped me land thousands of dollars in consulting fees, in just my first few months in business!"


- Al Brown
SupplyMex
www.supplymex.com

The Seven Most Critical Skills You'll Learn
In This Workshop

Here are the skills I spoke about earlier. These are the business management skills that really count. No matter what your business concept is, from selling business services, running an e-store or a consulting practice, these are the core skills that match your talent to market demand in an orderly way that permits to you to enjoy your work everyday.

You'll get at the heart of what it takes to build your business with less struggle and more profit. I guarantee that when you leave this workshop you'll feel a tremendous breakthrough in each of these seven skills:

Skill #1 - You'll know how to define your target customer and describe what you need to offer them to get them to buy from you.

Skill #2 - You'll learn how to put together a budget and schedule for completing a series of promotional tasks to attract prospective customers with education and useful information, and to make your business rise above your competitors.

Skill #3 - You'll discover how to use Internet and e-mail technology to stay in touch with your customers very inexpensively...and to clearly lay out the advantages of doing business with your company.

Skill #4 - You'll learn how to price your product or service to accurately reflect the value you offer in the marketplace, thereby optimizing your profit.

Skill #5 - You'll discover how to use smart bookkeeping to keep track of your money and how to make it go further with proven money-saving tips.

Skill #6 - You'll learn how to set up an operating system that will permit you to grow... with you as the sole employee.

Skill #7 - You'll discover how to work with outside service providers and advisors to greatly increase your productivity and to make it a lot more fun to run your business each day.

The Ultimate Boomer Business Start-Up Workshop is much more than your typical workshop where you come back with a few good ideas. When you walk out of the workshop room, you'll do so with the confidence that you'll soon be ready to officially launch your new business.

"I was quite confident in making the dramatic transformation from corporate CPA to life coach. But I was less sure of how to turn my newly gained skills into a lucrative business. Jeff's insightful and caring coaching, backed by the systematic planning offered in the Boomer Business Start-Up Workshop has enabled me to land several very important promotional opportunities and to help me build a steady income."

- Althea McIntyre
ARM Career & Life Coaching
www.thebestcareerforme.com


How This Workshop Works

Most business workshops have someone in front of the room talking to you the whole time (with endless, sleep-inducing Power Point slides). But in the Ultimate Boomer Business Start-Up Workshop Jeff spends much of the workshop moving around the room working with you, the participant, to complete the 25 hands-on planning steps. Be ready to talk about your business idea and the way you're making your decisions...because Jeff will engage you in conversation during the workshop.

If a detail, tip, technique or resource won't get you into business, quickly and professionally, it's not included in what you'll learn. Jeff has personally made every decision and used every outside service provider you will use to grow his three successful companies, two of which he launched after age 50!

Jeff presents each of the 25 key business planning decisions carefully and completely, using a step-by-step approach which includes:

  • The Objective Of the Decision. You'll immediately see how each decision fits into the complete business launch plan.

  • A pencil-on-paper Planning Workshop, where you take the decision for a "test drive" before you invest more time and money into it.

  • A series of links to useful Online Articles and Resource sites gives you access to your own business research and knowledge archive...simply by clicking your computer mouse.

  • Street-smart, proven Management Techniques taken from Jeff's very own collection of activities he knows work.

  • More than 40 Money-Saving Tips because Jeff knows that you're watching your dollars and that you don't want to waste money needlessly when starting your business.

  • Dozens of Jeff's Personal Reflections on how he made decisions that paid off...and some that didn't in planning and launching three businesses.

  • What To Do Next summaries to guide you on what exact steps you need to take once you leave the workshop to complete those decisions that take longer than one day to complete and/or are greatly accelerated by using one of our expert service providers.

By the end of the workshop, you'll have created a written plan to launch and run your business, almost without knowing it! You'll learn new skills, become acquainted with new resources and prepare to work with Jeff's team of business start-up experts to propel your new business ahead.

Join Us For Our New York Area Workshop And Be Running A Fun & Rewarding Business In Just Days

This workshop will be hands-on, highly interactive and personalized to your specific needs. You'll leave with many business planning decisions done and the rest set to be completed in a short period of time after you arrive back home. Before you know it, you'll be the official owner of your own very special business.

By attending the Ultimate Boomer Business Start-Up Workshop you'll save enough money from Jeff's cost-saving tips and the $150 in services discounts to pay for this workshop, many, many times over.

For twenty years, Jeff has been guiding his Boomer peers to make a rewarding and rejuvenating transition from the crush of the corporate world to the exhilaration of being the boss.

"I know the graphic design business quite well, but when I decided to add training workshops I didn't realize all the important details I needed to take care of. Jeff's Ultimate Boomer Business Start-Up Workshop and helpful coaching helped me successfully launch my new live workshop series."

- Denise Laurin
www.makealivingcreatively.com


"Making the transition from being a corporate web master to my own website design business seemed almost impossible until I found out about Jeff Williams and his Boomer Business Start-Up Workshop. Within weeks, I was in business and I'm proud to say that I now enjoy an attractive annual income from my business."

- Crystal Jurczynski
www.crystalpointconsulting.com


"After more than twenty-five years in either active military or working for defense contractors, I was ready to get out on my own. Jeff's Ultimate Boomer Business Start-Up Workshop showed me exactly what decisions I needed to make, in what order. Jeff also helped me tremendously with his connections to key service providers, including my outstanding website designer. The professional image generated by my company has greatly assisted me in quickly landing several consulting assignments."

- Oscar Womack
www.coherentcontracts.com

Reserve Your Space Now

The cost of the Ultimate Boomer Business Start-Up Workshop is $249 per person if we receive your reservation by midnight EDT, April 15, 2008. The fee is $299 per person starting April 16, 2008.

Plus, if you reserve by April 15th, you'll also receive three bonuses - see below.

The workshop fee includes:

  • The 222-page spiral-bound workbook.

  • The 7 1/2 hour interactive workshop.

  • Business Blueprint business planning CD.

  • E-mail planning reminders.

  • An invitation to join Jeff's Boomer Start-Up Telegroup - at no cost - to offer answers to your planning questions.

  • Plus, $150 in discounts for start-up services, from nationally-known service provides MyCorporation.com, VistaPrint.com, Intuit, and StockLayouts.com, to name a few.

Early Sign-Up Bonuses

Place your reservation by midnight EDT, April 15, 2008 and you'll receive three bonuses:

  • A copy of Jeff's 10 Keys To Starting a Great Business After 50 CD & Workbook.

  • The 75-page Target Marketing Guide.

  • The 50-page Smart Money Guide.

You can reserve your space today by using the link below.

Once you make your reservation, you'll receive an e-mail to confirm your reservation. No later than one week before the workshop, you'll be updated about the workshop location, ask to submit a description of your business idea, and sent any other details about the workshop.

Cancellation Policy. Your full registration fee will be refunded up to 72 hours before the workshop if you cancel. Between 72 hours and the day of the workshop you'll receive a refund of your fee minus a $75 cancellation fee. If you do not show up at the workshop you will not receive a refund.

Workshop Details

The Date
Saturday, May 17, 2008

Time
There's a lot to cover in just one day, so we start at 8:30 am and finish at 5:30 pm, EDT There will be a snack break in the morning, and a break at 1:00 pm for a one-hour lunch break. There will also be a break in the afternoon. I will only be in New York for one day, but I will be available after the workshop to make appointments for one-on-one phone coaching at a later date.

Location
The workshop will be held in a location near public transportation in the New York area. The exact address will be sent to you by e-mail no later than one week before the workshop date.

Workshop space is limited
Because of the interactive and highly personalized nature of how I present this workshop, attendance will be limited to 60 participants. Once the 60 spaces are filled we will not open more space. I've learned from experience that a smaller workshop provides more value and gives greater opportunity for you and me to connect on your specific business launch.

Workshop Prerequisites
To honestly be ready to use what you'll learn in this workshop to quickly launch your business, you need to have a well-defined business idea before you sign up. Not sure you have a well-thought-out business idea?,
Use our idea evaluation worksheet to find out

Bonus CD & Guides For Early Sign-Up
If you reserve a space in the New York City workshop by midnight EDT, April 15, 2008 you'll receive our 10 Keys To Starting a Great Business After 50 CD and two bonus guides, totaling 125 pages of highly useful information - a $250 value. All you need to do is reserve your space now.

Questions and Answers
For two weeks after the workshop, every other day you'll receive planning reminders by e-mail of the tasks you still have to complete to successfully launch your new business. Plus, you'll receive an e-mail invitation to attend my regular Boomer Business Start-Up Telegroup, where workshop participants get a chance to ask me their planning questions - live.

My No-Kidding Guarantee

I'm so convinced that you'll be thrilled with how quickly you'll launch your business after you attend The Ultimate Boomer Business Start-Up Workshop, (not to mention the time and money you will save), that I'm pleased to make the following guarantee:

Attend the Ultimate Boomer Business Start-Up Workshop and participate fully. If you don't feel that you're well on your way to launching your new business by the time we adjourn the workshop, I'll refund 100% of your fee.

Please use the link below to reserve your space

Yes, I want to attend the Ultimate Boomer Business Start-Up Workshop. I understand that the workshop fee is $249 until midnight EDT, April 15, 2008 and $299 starting April 16, 2008.

Click on the link below to make your reservation.

May 17, 2008 - New York City

Make your reservation by clicking here

All workshop reservations are entered
through a secure order site, protected
by "Thawte" SSL Secure Certificates.

I look forward to seeing you in New York in May,


Jeff Williams

P.S. Don't forget the bonuses you'll receive if we receive your reservation before midnight EDT, April 15, 2008...

The 10 Keys To Starting A Great Business After 50 CD and Workbook.

The Target Marketing Guide There are more inexpensive ways to promote your business than you can imagine. Learn about them in a useful how-to style.

The Smart Money Management Guide Once you make a sale, you need to be smart in collecting your money and protecting your profit. Learn a variety of insider techniques for getting the most out of your money.



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