Quick Start Step 1

Before you start on a decision, you understand how it fits into your overall business plan.

You prepare to launch your business by completing 25 decisions,

Your planning decisions are organized into four key sections:

• Decisions to organize your business to meet all legal needs, locate in appropriate space and create a compelling business identity.
  
• Decisions to devise a marketing strategy that attracts an ongoing stream of customers...and effectively sells them your product or service.
  
• Decisions to set up a reliable financial management system to assure maximum profit and cash flow.
  
• Decisions to develop an operations plan to assure that you continue to give great customer service, no matter how large your sales grow.

Read the list of decisions

You start each decision by reading a quick explanation on how the decision builds the structure of a successful business. See an example below.

Objective of Decision Select a Location For Your Business Balance your need for space for your business against keeping your space-related expenses as low as possible.

Now you're ready to work with the step-by-step planning instructions.

Quick Start Step 2

You use a step-by-step process to
complete each decision.

For each of the 25 planning decisions, all the resources you need to complete a given decision are conveniently arranged right after the explanation of the decision.

You will quickly navigate through the resources by looking for the icons shown below.

Cost-saving tips.

Street-smart management techniques.

Useful online resource sites.

For each decision, you flesh out your thinking by using a pencil-on-paper planning worksheet - so you can "test drive" the decision before moving onto the next decision.

Next, you create a powerful written narrative by entering your decisions into the coordinated planning document.

Quick Start Step 3

You use a simple word processing format to create a compelling business plan narrative.

We've created a business plan outline CD where the entry topics are in the same order as the 25 planning decisions you will be making. See a section below.

Your Business Description What does your business offer - primarily a product or a service ? What specifically do you sell? To whom do you sell? How do you deliver what you sell - In person, online, retail, etc.?

Entering your description of one planning decision at a time, you'll be pleasantly surprised how quickly your complete business plan fills in to create a very effective sharing document.

Next, share advice from the firing line.

Quick Start Step 4

You learn the right...and wrong...way to make decisions by reading my personal business start-up experiences.

I've successfully launched three businesses, two after age 50.

Throughout the Ultimate Boomer Business Start-Up Guide I share with you my personal experiences - both things that worked and those that didn't. See an excerpt below.

a personal reflection My first business office was my dining room table. My wife went off to her job each day and I was alone save for my trusty dog, Poochie (that was really her name!). Not only was it inconvenient for the functioning of our house to use the dining room as my office, but quite honestly, I grew lonely working by myself. So, four months after opening my business, I went looking for space in an outside office. My wife had seen an article in our local newspaper about two female entrepreneurs who were opening an office building aimed at small business owners as tenants...

By sharing my first-hand experience, I can assure you that you will save hours of your time and hundreds, if not thousands, of your dollars.

Now, you super-charge your business launch with the help of top-notch service providers.

Quick Start Step 5

You use the help of professionals to launch
more quickly and professionally.

Some of the 25 decisions are more quickly and professionally completed with the aid of outside experts.

I know exactly where you can benefit from the services of an outside service provider and I give you step-by-step instructions on how to use top-notch online service providers to complete the following tasks:

• Design an eye-catching logo.
  
• Legally register your business.
  
• Layout and print business cards and stationery.
  
• Design and copywrite a traffic-stopping website.
  
• Layout and add your copy to a compelling selling brochure.
  
• Install and use QuickBooks accounting software.

I continually add new service providers to my network. Here are some of my current ones:

U.S. & Canada Orders
$99 + $8 S&H

International Orders
$99 + $15 S&H

Using this 233-page, spiral-bound workbook...

• You'll use detailed planning worksheets to describe each of twenty-five key planning decisions.
  Includes: Special Section - 7-Step Marketing Strategy Worksheets.

  Read the list of decisions

• You'll save hundreds (if not thousands) of dollars using more than 40 proven cost-saving tips.

• You'll have immediate access to the most useful online business tips and techniques.

• You'll follow step-by-step instructions on how to cost effectively use our team of business start-up service providers to complete your business identity, website presence, legal organization, selling literature and accounting system.
  Includes: Special Section - Step-by-step service provider instructions.

Bonus Planning CD Included

Business Blueprint
Planning CD -
a $29.95 Value

U.S. & Canada Orders
$69 + $8 S&H

International Orders
$69 + $15 S&H

Using this 167-page binder guide...

You'll earn your "small business MBA" in a matter of days as you sharpen your management skills in all key areas of marketing and financial management, including...

• How to do low-cost market research.
• How to use direct mail to hit home with your selling message.
• How to create a steady stream of prospective customers.
• How to set highly profitable pricing.
• How to do reliable financial projections.
• How to keep you costs low.
• How to finance the growth of your business.
• How to collect money your business is owned.
• PLUS, much more - 12 step-by-step tutorials in all.

See all the topics

U.S. & Canada Orders
$199 + $9 S&H

International Orders
$199 + $15 S&H

This is the foremost business launch program in the marketplace today.

Used by more than 4,000 new Boomer entrepreneurs. the Ultimate Boomer Business Start-Up Program is a proven, street-smart set of business launch tools, selected by the editors of Kiplinger's Personal Finance magazine as "The Best Entrepreneurial Guide For People Over 50".

The step-by-step planning approach lets you work on your own schedule - go in and out of decisions as time permits - but with the confidence that you always know what to do next.

You receive:

• The 233-page, Ultimate Boomer Business Start-Up Guide.
• The 167-page Ultimate Boomer How-To Tutorials Guide.
• The Bonus Business Blueprint Business Planning CD.
• NEW Membership in Jeff's monthly Ultimate Boomer Planning Q&A telegroups - where Jeff answers your business planning questions - live!

PLUS, You Receive Two Bonuses When You Buy

Bonus #1
Speed your launch and stretch your dollars! You receive discounts totalling more than $150 for start-up essentials, like logo design, legal registration, brochure design and website design...plus more.

Bonus #2
Learn Insider Secrets And Case Studies From Real Entrepreneurs Like You. This CD contains a series of podcast interviews conducted by Jeff Williams with succesful Boomer business owners - each reveals interesting and useful information. Play on your computer or download the mp3 files to your iPod.

If you don't think that the Ulimate Boomer Business Start-Up System gets you into business quickly and professionally...and helps you more effectively grow your business just ship it back to me and I will cheerfully refund all of your money. You don't even need to give me a reason for returning it. See, I know the power of this system and I'm confident you will get it also the first day you dig into the material.You win no matter what because I shoulder all of the risk.