Finally! An Ingenious
Business-Building System
Specially Designed For Boomer Entrepreneurs
Who Want A No Muss, No Fuss Way To Start Their Businesses

Dear Fellow Boomer Entrepreneur,

In case you haven't been introduced to me already somewhere else on the Bizstarters site, my name is Jeff Williams. As Founder and Chief Coach for Bizstarters, for more than twenty years I've experienced the joy that our clients exhibit when they start to enjoy the freedom and reward of running their own businesses. Do you believe that you have the skills and seasoned life experience to successfully transtition from the corporate world to the world of owning your own business? I think that you do or you wouldn't be visting this website.

I'm sure you have your own challenging circumstances as a corporate manager, here are a few of mine...seeing my promotional path shutdown by a federal discrimination lawsuit against my employer in the the 70's...receiving a bonus check one week and a totally unexpected pink slip a month later as my employer laid off the entire sales team in the early 80's...having to pay my own health insurance in order to make the move from the Fortune 100 to an entrepreneurial, family-owned business.

Through all the challenging times what has sustained me has been the memory of a very fun and lucrative summer as the ten-year-old owner of a grass mowing service in my hometown in Ohio.

I tell you this because you also very likely have previous experience as a teenage entrepreneur. It's time to let your mind return to the joy of that experience and to bask in the sense of independence you felt having your own money.

I've designed the Ultimate Boomer Business Start-Up Guide to give you the quickest and smoothest path possible to getting your business open, so that you can start feeling the joy once again of doing work you're proud of...and unlike your teenage years being very well paid for what you do!

I think that we've both been "around the track" often enough in life to know that wanting something good to happen is not enough to make it happen...you need a plan!

Well, you know you need to take care of all the legal details, whatever they are. And, you need to be able to find and sell customers. You probably even know that it's smart to build a support team. Then there's figuring out how to get the best price for what you need to buy. And what about that accounting software - QuickBooks is it? Now, don't forget to create a plan to give outstanding customer service. And, somewhere you read that it's a good idea to put all these details in writing in a business plan.

Hold on there a moment! What if I told you there was a "no-hassle" way to assure that your business is successful? That you can share proven, insider advice and have a business start-up expert at your side, so you never have to guess what to do next; always feel that someone is there to back you up...well let me tell you how.

As you'll see if you read the client quotations on the right side of this page, The Ultimate Boomer Business Start-Up Guide has been described as "eye-opening","life changing", "the best start-up guide I've ever seen" and many other flattering things, for which I am very grateful. I truly enjoy guiding my Boomer peers around the world to successfully and joyfully enter the entrepreneurial world.

You know that when you have a step-by-step plan to achieve an important goal, the obtstacles facing you seem to evaporate. You're able to focus all of your creative talent on achieving your goal.

The power of the Ultimate Boomer Business Start-Up Guide is that in just a few hours per week you create a confidence-building business plan that frees you from worry and anxiety that your new business will succeed.

Demystify marketing by using the seven-step
Marketing Strategy Planning Worksheets
in the Planning Workbook.

We know that the essential core of any successful new business is the marketing strategy. Conveniently presented in our sturdy spiral-bound workbook, the Marketing Strategy Planning Workshops make up Decision 11 of the 25 planning decisions presented in the Ultimate Boomer Business Start-up Planning Workbook.

The Planning Workshops include:

Describe what you will sell - This may seem very obvious to you, but is it as clear to your desired customers? We have you go through a checklist of business styles to assure that you are clear on your business description.

State your marketing objectives - You use a simple arithmetic calculation to come up with your desired output from your marketing and selling efforts. You're also asked to describe non-monetary goals, such as being interviewed for an article during your first year in business.

State what you want your prospects to do - Many new entrepreneurs do a pretty good job of describing what they have to offer. The key to getting sales is telling your prospects what to do with your offer. We show you how.

Describe your competitive advantage - No matter how unique you think your business idea is, your prospective customers will be making a comparison before they buy. We show you how to accentuate your unique competitive advantage.

Describe your desired customer - If you can't clearly describe your desired customer accurately, how will know if some show up at your business? We show you how to use your experience and a bit of inexpensive research to create an accurate customer description.

Describe your selling message - People like your desired customers are in a hurry today, particularly when they visit your company's website. You need to tell a short, but compelling story about why they should care about your product or service, or they're on to something else. We show you how to get them to stop and read your message.

Describe the specific action steps you will use to communicate your selling message - This is the really fun part of running your own business, because there are hundreds of different ways to promote your business and you can certainly find several that fit your personality well. We show you how to create a promotional budget and calendar.

Earn your "small business MBA"
through the How-To Management Guide

I know that we are helping many of our start-up clients launch their very first business all on their own.

Although the majority of our clients are experienced corporate managers, many have concentrated on just one area of business management.

When you run your own business, to some extent you must be a "jack of all trades" in that you need to be familiar with each of a variety of management tasks.

The How-To Management Guide binder quickly and effectively tutors you on all of the key marketing and financial management tasks, such as how to use direct mail and how to do accurate financial projections.

Record and easily modify your plan with the
Business Blueprint CD.

Coordinated to the Ultimate Boomer Planning Workbook, the Business Blueprint CD helps you organize your business planning decisions into a highly readable narrative, perfect for working with a partner, sharing with others and using as on ongoing guide throughout your first year in business. Written in Word for Windows, the Business Blueprint planning outline allows you to easily revise your narrative as you go along.

Stretch your dollars with over $150 in discounts
on start-up essentials.

We've taken advantage of the growing interest among corporate marketers in working with Boomer entrepreneurs to secure for you a series of very attractive discounts on essential start-up services.

Thanks to the step-by-step user instructions in the Ultimate Boomer Planning Workook, you immediately learn how to work with top-notch start-up service providers and you qualify for discounts that add up to more than $150, including:

• Save $50 on Professional Logo Design
  
  
• Save 50% on Business Card & Stationery Printing
  
  
• Save $30 On Incorporation or LLC Set Up
  
  
• Save 50% On Professional Brochure Design
  
  
• Get a free copy of QuickBooks Simple Start

Learn insider secrets from real-life
Boomer entrepreneurs.

Every time I interview a fellow Boomer entrepreneur I learn something new and useful in running my own business. Perhaps it's a web resource or a great software tool. Just slip the Podcast CD into your computer or CD player...or copy the mp3 files onto your iPod, and you're ready to share in the first-hand accounts of a series of interesting and successful Boomer entrepreneurs who describe how they started and run their businesses. We are continually expanding our Podcast series and we'll e-mail new audio files to you over the next year.

You aren't just buying a couple of books...
you're joining a community

Members of the Bizstarters online community have asked for access to live, expert counsel as they work through the Ultimate Boomer Business Start-Up Guide, and we're pleased to respond. Included in your handy Ultimate Boomer carrying case are directions on how to access our monthly Business Booster Q&A telegroups. I personally lead these live learning and planning groups. Get quick answers to your planning and business management questions!

As you'll see from my personal antecdotes included in the Ultimate Boomer Planning Workbook, I really love being my own boss.

But, quite honestly part of this sense of joy derives from being able to make a good living doing what I love.

And making a very good living financially demands that I combine every technique I learned in MBA school along with the results of more than twenty years of "on-the-street" experience of running three businesses.

The key to true happiness as a Boomer entrepreneur is to start with your passion and use our proven process to turn it into profit.

When you combine the power of the Ulitmate Boomer Business Start-Up Planning Workbook, Business Blueprint CD, How-To Management Guide, Podcast CD and, of course, attendance in my Business Booster telegroups, you will find that:

• You are not afraid of how to market your business. The most enthustiastic responses by users of the Ultimate Boomer Guide have been about how it helped them use the answers to some common questions to build a powerful marketing strategy that ensured a continuous flow of new customers - probably the number one worry of new business owners.
  
  
• You will be more calm because you have one place to organize all your thoughts and plans. Having sticky-notes all over the walls of your home office may work for some as a business planning system. But, most of us have been trained in the corporate world to be systematic and to write our plans down...and now we show you how to duplicate this organizational approach while planning to launch your business.
  
  
• You will save money using our dozens of cost-saving tips (which I still use myself), through not wasting time flailing around and from the $150 in service provider discounts you receive.
  
  
• Will have increased energy because you will be celebrating what's going well instead of worrying about unexpected problems presenting themselves.

  The Ultimate Boomer Business Start-Up Guide is built on our knowing exactly what information you need, what resources you require and what flow of work you need to successfully launch your business and achieve great financial results. We've examined each and every detail you need to be a professional business owner and we've included it in your Ultimate Boomer Guide toolkit.
  
  

• You will be mentally free to pursue new opportunities. Your marketing system will be set, ready to use as you see fit. Your suppliers and service providers will be established and ready to support you as you need them. Your QuickBooks accounting software will be installed and in just a few minutes per month, you'll be keeping your financial information up-to-date. With your day-to-day operations solidly in place, you'll be able to enjoy the "what if" of new products, new partners and new places to expand your business.
  
  
• You will achieve your financial goals and more because you'll stop wasting time on tasks that miss the mark.

  The key to growing a small business today is building a process to achieve repeat sales and referral sales. With smoothly functioning operational and marketing systems, you will be able to focus your attention on the world-class customer service you need to achieve the "2 Rs".
  
  

• You will proceed with confidence because you are very clear on what you're selling, to whom, why they will buy and how much money you can make selling them. You'll also know that all required legal work has been done. You'll be to take pride in your professionally-designed logo and eye-catching website. And you'll understand the whole language of business finance and have all of your key financial information stored in a powerful accounting software program.

  Unshackled from all the mintuae of running your business, you'll be free to let your personality come out in your business...to do business with people you like, buy from people you respect, travel when you want to, and generally lead a life of self-directed choices, not taking orders all the time.

Now that you've reviewed these tangible benefits, are you ready to take action?

If you believe that harnessing your work passion with a proven business management process can work for you in your business, all you need do is take one step towards demonstrating your belief...

Doing what you want, how you want, when you want, with the by-product of getting the results you want!

This is a business guide for 50-plus individuals who are ready to put their future into their own hands and to refuse to compromise from here on out on doing work they find fun and very rewarding.

How To Order The Ultimate Boomer Business Start-Up Guide Before you place your order, don't forget...I'm with you every step of the way. Just follow my step-by-step directions for the decisions you need to complete in order to achieve your goal of launching a fun and rewarding business. Then "test drive" each decision on worksheets in your Ultimate Boomer Planning Guide and create a planning narrative using the Business Blueprint CD. You'll learn new skills as needed. And, finally ask me any planning questions you have during my Business Booster Q&A Telegroup - one will be happening shortly after you order. We ship your order within 48 hours of receipt by Priority Mail or UPS. Your order is safe and secure Once again, here's what you receive when you order your Ultimate Boomer Business Start-Up Guide: 1. The Step-By-Step Planning Workbook: Learn exactly what to do -- when and how to do it. This detailed roadmap walks you through everything from pricing, financial projections and web-based marketing to location, logo, and legal matters. With how-to tips, worksheets, checklists, and Web resources. Spiral bound, 222 pages. 2. The How-To Management Guide - "Your Small Business MBA": Use the detailed how-to management tip sections to generate immediate profitable sales using this as your virtual marketing, advertising and PR department. And manage finances like a pro with simple guidelines for everything from calculating start-up costs and securing loans to handling collections and managing cash flow. Durable 3-ring binder, 79 pages. 3. The Business Blueprint CD: Create a written description of your plan as you go -- make changes easily and quickly. 4. The Boomer Entrepreneurs Podcast CD: Enjoy listening to informative interviews with interesting 50-plus entrepreneurs who share tips on how to start a consulting business, buy a franchise business and replace your health insurance when you become self-employed. Play the audio files through your computer or download them to your iPod or similar device. We continue to add podcast interviews and we will e-mail them to you as we record them. 5. The Invitation To Our Business Booster Telegroups: Members of the Bizstarters online community have asked for access to live, expert counsel as they work through the Ultimate Boomer Business Start-Up Guide, and we're pleased to respond. Included in your handy planning carrying case is directions on how to access our special momthly Ultimate Boomer Business Booster telegroups - Jeff Williams personally leads these live learning and planning groups. Get quick answers to your planning and business management questions! 6. PLUS, $150 in discount coupons for start-up essentials, including logo design, business card printing, legal registration, brochure design, website design and QuickBooks accounting software. Risk nothing. Your satisfaction 100% guaranteed You must be 100% satisfied with The Ultimate Boomer Business Start-Up Guide.  If at any time for any reason you are not completely happy, request and receive a full refund. You can't go wrong by ordering now.

To help you manage your money, I'm pleased to give you two options to pay:

Option 1: One Payment Receive all of the above items - shipped in a convenient carrying case directly to your home.	U.S. & Canada Orders One payment of $249 + $8 S&H Buy in one payment and save the 3% administration charge. Link to our secure shopping cart	International Orders One payment of $249 + $15 S&H Buy in one payment and save the 3% administration charge. Link to our secure shopping cart
Option 2: Two Payments Receive all of the above items - shipped in a convenient carrying case directly to your home.	U.S. & Canada Orders 2 payments of $128 each + $8 S&H We apply a small administrative fee (3%) in order to empower you to space out your purchase payments a bit. Link to our secure shopping cart	International Orders 2 Payments of $128 each + $15 S&H We apply a small administrative fee (3%) in order to empower you to space out your purchase payments a bit. Link to our secure shopping cart

Special Bonus:

Order now and if you're one of the next 100 Ultimate Boomer entrepreneurs to purchase option #1 or #2 you'll receive a copy of one of our most-requested products: "The Biz Idea Evaluation Workbook" which retails for $29.95 plus shipping and handling. The value of these five powerful evaluation steps is priceless!

You'll also receive a Real-World Idea Evaluation Case Study with your workbook.

Not Sure About How your order will be processed? No problem, Click Here for Anwers To The Five Most Frequently-Asked Customer Service Questions.

I know that you don't know me yet. So, I don't ask you to just take my promise that the Ultimate Boomer Business Guide gives you the perfect path to plan and launch a fun and rewarding business.

Feel free to read the opinion of a top Internet entrepreneur who reviewed every page of the Ultimate Boomer Business Start-Up Guide and wrote a detailed review - I think that you will find her comments useful!

Please take a few minutes to close your eyes and picture yourself talking on the phone in you home office with a new customer who's just bought from you and really loved the experience. I can assure that when this happens in your new business you will feel a rush of excitement and appreciation you've probably not felt for a good number of years in your corporate job.

I stand behind the Ultimate Boomer Business Start-Up Guide, commmited to your success in becoming an inspired Boomer Entreprenur - This is my work passion and I think that you'll quickly see that it shows in the "wrap-around" business development support you will receive from me and my staff at Bizstarters.

Got questions? Most happy to help. Just me your question, concern or thought to jeff@bizstarters.com.

I promise a prompt reply.

I wish you much Joy as a Boomer Entrepreneur,

P.S. Are you having difficulty believing you can have a very profitable business without facing a tremendous hassle? It's time to take a risk and see if you can turn your passion or strong interest into an exciting new life as an independent business owner. Remember - I actually assume all the risk out of your investment with my 100% Money Back guarantee. If it turns out The Ultimate Boomer Business Start-Up Guide isn't for you, you'll have lost nothing!

Order now to take advantage of our Bonus gift.

P.P.S. Our next Business Booster Q&A Telegroup coaching call is coming up very soon. If you purchase your system now, you'll be able to start asking your planning questions in the very near future.

Ultimate Boomer Business Start-Up Guide Review by Reba Collins, Co-Owner of Internet Marketing Boomer.com www.internetmarketingboomer.com Sometime in the last quarter of last year I had the pleasure of running across the Biz Starters website and The Ultimate Boomer Business Start-Up Guide by Jeff Williams. I asked Jeff if I could promote his product on my website and he was kind enough to give me a review copy of his start-up guide. So that he wouldn't have to mail me the physical product, I read a PDF copy on my computer. I have read a lot of business start-up books in my lifetime and I have to say, this is the most complete one I've ever seen. And having actually started a brick and mortar business myself, I feel qualified to judge whether or not a book on how to start a business is complete or not. Honestly, why Jeff named this 222-page guide a "Boomer" guide is beyond me, as it is filled with comprehensive checklists and uses a decision tree approach to help anyone (not just Boomers) get through the complicated steps of starting a business. In reading this book I liked how the author led the readers through decisions and based on those decisions, he led them to do different steps. For instance, if it was decided that a rented office space was needed, then lease review, review of prices for comparable space, and even attorney review was suggested. If home office was the choice, regulations for home businesses, space consideration, what address to use for business, and whether or not the type of business was conducive to residential areas was considered. This level of deliberation and forethought was suggested for every decision discussed in the book. The other thing I liked about the way the guide was written was that the author talked about his own personal experiences and how they related to the topic being discussed, however, he didn't bore his audience with tons of personal dribble. He contained it in a section at the end of each Action Step so it was easy to skip if the reader wasn't interested. The first section of the book covers setting-up the organization of the business. Jeff helps aspiring new business owners through a vast sea of decisions, like whether to locate in a home or rented office, how to choose a name and identity for the business, how to handle the legal aspects of setting up a new business, and how to organize an office. The second section of the book includes the Action Steps to take in preparing to market and sell a product or service. Preparing a marketing plan, how to set-up a website, and deciding how customer service will be handled is covered among other things. Again, the information is very thorough, and the full scope of every topic is covered. It started to come to my attention in this section that throughout the book the author suggests lots of websites, products, and information about where to find tools and help needed to complete his action steps. I love that the information is given so the reader knows where to go, however, I also hope that Jeff plans to do continuous updating of the book in regard to that information. For example, Microsoft FrontPage is one of the recommended products to use for building a website and Microsoft no longer sells this product, it has been replaced by another product. Section three of the book talks about money. In my opinion, next to sales and marketing, finances is the most important thing to know about in a business but is most neglected by small or solo business owners. The author covers this area very well, all the way from setting up the company bank account and what to look for in a bank to setting up the accounting software. One of the most important things covered in this section is how to estimate start-up costs and find the money for start-up, but even more importantly, how to prepare an estimate of the expenses, cash flow and profit/loss for the first year in business is covered. The book explains very well how to go through preparing this information and Jeff gives very good tips for cash management. The book recommends using Quickbooks for the accounting and makes some very specific recommendations on how to set-up the office processes. These recommendations will work well for a very small start-up but if the business being considered is much larger than just a few people, I think other software and different processes should be considered. However, I feel the author was writing for the very small business and that's why these recommendations were made. The last section is about running the business operations. Here Jeff covers setting up the phone system, production system, and hiring employees. The telecommunications section is good. It covers things to consider in regard to mobile phones, land line, and fax. I know email is not considered telecommunications but I feel it needs to be discussed somewhere in the book and it never was. With more and more transactions being handled by email and the fax machine becoming a dinosaur, it seems the space allocated to how to handle fax communication would have been better used discussing how email will be handled. In today's business world, this can make a huge difference in the perception a customer has about the level of customer service a business provides. The book closes with more fantastic information for hiring employees and running a business. Again, thoroughness is foremost. There are tips for deciding whether to hire regular employees or contractors, tips for reducing personnel costs, information about government requirements for hiring personnel and much more. The very last section is about setting up your production processes and running your business with tons of information from a seasoned professional. All in all the The Ultimate Boomer Business Start-Up Guide is the ultimate business guide and not just for Boomers. There were only a couple of things I saw in the book that could actually be improved. I do feel the 10-week timeline presented is a bit long, but since planning a business start-up can't be done on a linear timeline, 10-weeks could be about average. I guess I'm an action person and would never take that long to get everything in place. Oh and I don't want to forget to mention that as the owner of the The Ultimate Boomer Business Start-Up Guide you'll receive an exclusive offering of more than $150 of discounts for leading online start-up service providers including LogoWorks.com, VistaPrint.com, MyCorporation.com, StockLayouts.com and Intuit.com. And Jeff is continually working on adding new discounts that he sends to all purchasers of the guide. The The Ultimate Boomer Business Start-Up Guide sells for only $249 and for that small amount of money there's not a better guide. If a new entrepreneur messes up even one thing taught in this book it could cost the new business many, many, times that amount of money. It only makes sense to read the guide first. And if you use the discounts that come with it, you'll get that money back and then some. If you are considering starting your own business, you MUST consider using the The Ultimate Boomer Business Start-Up Guide as roadmap. Order your copy